Mudieb Haddad group

The group was founded by

Haddad Mousa Mudieb

in 1953

Est. 1983

TODAY The company

1 . It is a global manufacturing and distribution company.

2. it’s a member in the European snack food Association.

3. The company received ISO 9001 and HACCP certificates.

4. It has internationally known brand

names such as Mr. Chips.

5. The largest Market share in JORDAN

And the product we’ve chosen …

The product we’ve chosen

About our product:

1. The brand name : BUGLES بيوقلز

2. Weight: Almost 15gm.

3. Prices in Jordan : 10 piaster's for the 15 gm. Pack.

4. Available flavors:

Why we want to

take this product to new international markets ??

WHICH LEADS TOIncrease our sales raising profits

of the local market Saturation

New opportunity to increase the sales

The countries we’ve analyzed

1. Iraq

2. West bank

About Iraq About west bank

DC Ramallah Baghdad

Language Arabic -Arabic - Kurdish

population 31,858,481 2,676,740

About Iraq About west bank

GDP $6.641 billion $130.6 billion

Purchasing power parity 8.022 Billion $ 155.4 Billion $

Rank 178 162

GDP per capita (PPP) 2,900 $ 4,600$

About Iraq About west bank

Area Space 5,860 sq. km. 438,317 sq. km.

Exports 666.1 million $ 88.27 billion $

Imports 56.89 billion $ 4.319 billion $

About Iraq About west bank

currency price (JD)

1.00 ILS = 0.274571 USD currency price (USD) 1.00 IQD = 0.000860069 USD

1.00 IQD = 0.000608755 JOD 1.00 ILS = 0.194343 JOD

Currency Iraqi Dinar Israeli shekel

And based on the previous data,

the country we chose is ….

The possible entry modes are:

Direct exporting

In-direct exporting

Keef y3ni ????

Indirect exporting

The Intermediary

The Intermediary

Shops B

Shops A

Shops C

Direct exporting

Shops B

Shops A

Shops C

Entry mood COMPARISON

Control

Risk

Profitability

Cost

Time

knowledge

In-direct direct

INDIRECT EXPORTING

Shipping costs

2000 - 2500 JD / truck

2000 - 2500 JD / truck

2000 - 2500 JD / truck

2000 - 2500 JD / truck

Dimensions of the containers

2500 box / truck 48 unit /box 120000 unit / truck

1.5-2 piaster /unit

WHICH MEANS

The agent we chosen

Al-Rand Co. for exporting and importing

Pricing

Production cost transporting cost profit margin for the company profit margin for the agent profit margin for the shop

consumer price

4P 2P

3P 4P 2P

15P

in Iraqi dinar 250 IQD

The payment method

LCs

The Issuing bank

Why we choose

this bank ?

1. An international bank.

2. Trusted and credible bank.

3. Low commission rate.

4. Speed in paperwork and issuing procedure.

OUR RECOMMENDATIONS

in addition to the Arabic writing on the back of the package , we need to also translate this writing into Kurdish as well.

FIRST

We will make the product packaging in yellow for Kurdistan because yellow is a holly color to them.

also

Advertisements on the Iraqi channels would create product awareness , therefore generate sales.

One last thing we recommend

THE END

The Hashemite university Dept of Business Administration

International business (Full-time)

Project by : Yousef Ziadat

Malik Jamal

Shadi Sidawi

Faissal Alhawamdeh

Instructor : Dr. Radwan AlKharabsheh

Thank you For your time and attention