Disneyland in Vietnam project - international business course

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Disneyland in Vietnam project Group members: 1358007 Dương Gia Bảo 1358013 Trần Kim Đăng 1358019 Lê Hữu Hà

Transcript of Disneyland in Vietnam project - international business course

Page 1: Disneyland in Vietnam project - international business course

Disneyland in Vietnam project

Group members:

1358007 Dương Gia Bảo

1358013 Trần Kim Đăng

1358019 Lê Hữu Hà

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Substances

• Location

• Pricing

• Style of park

• Food and beverage to serve

• Staff

•Marketing and promotion

• Audience expected

• Benefits

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Next to Long Thành international airport

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• Area: 21,000 ha

•Money investment: 18 billion dollars

• Location: 8km from HCM city center, near Vũng Tàu,

Bảo Lộc (Centre of Vietnam Southeast region)

• Inaugurated: before 2020

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• 10.899,27 ha with 92.796 inhabitants

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• AH17 and 1A national Highway

• Long Thành industrial

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• (1,200,000 VNĐ (~60 USD)normal days and 1,500,000 VNĐ 75 USD)special days and holidays.

• People over 65 years old and children under 11 years old will be discount 10%

• Children under 3 years old will be free.

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• All food, beverage, souvenirs, etc is selling not too high compared with Vietnam price

• Tourists must pay more 10 percent for taxation

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•We would have three main of part

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• Build an artificial river pass through the park and surround the castle

• Aquarium park

• Thrilling games (ferris wheel, roller coaster)

• Toontown

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• Artificial ocean indoor

•Water games

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• Build up a town with full of hotel and rested service

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• Same structure with two main parts

• Toontown

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• Vietnamese style

• Vietnamese price

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Contract with TAN VIET SIN

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New tastes for the foreign customer, now they have a lot of choiceAll fast foods famous in 2014 will appear in our Disneyland. There are some kind fast food was reach to top 10

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Some kind deserts like

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•We will open a lot restaurants in our theme park

• Vietnamese restaurants

• Europe restaurants

• Japan and Korea restaurants

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Beverages

•Learn the way create ice cream like Italia and use material from Vietnam

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WINE

• SOME FOREIGN WINES: FRENCH, AMERICAN, VIETNAMESE…

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Sign contract with

And some kind of famous sweet drink in Vietnam

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Some coffee shops

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Experience restaurant/hotel, recreational zones, guide tours travel

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Student (active, outdoor activities, camping)Foreign student or study abroad maybe work in the

higher position

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Who love children, young, active

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•1st month will discount a half for each ticket in Tuesday and Wednesday

•Who sign in our website will discount 10%(for group 10 persons or more) for food and beverages in the first week (just only restaurants of Disney Land)

•Discount 20% for hotel in first month

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•We will introduce our theme park in television at G time

•HTV SCTV

• Easy reach to the customer

• Some kind of news paper like :

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• PUT IT IN SOME KIND OF PAGE NEWS IN THE INTERNET

• VN EXPRESS

• 24H

• NGOI SAO.NET

• FACEBOOK

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•Make some small book and put it in all hotel (tour handbook)

• In the small book will have a map, some pictures about our Disney, food and beverages, some service, to make the customer understand and attract the foreign customers

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•Teenyboppers

•Preschool-aged children

•Middle-class family

•Those who want to feel like a kid

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• Ticket

• Hotels

• Dining

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• 4 annual Passport

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• 169439$

• 170 365 days

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• Paradise Pier

• The Disneyland Hotel

• The Grand Vietnamese

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Good Neighbor Hotel

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• Traditional Vietnamese food

• International food

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A benefit of host city