Actually

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WORK HARD PLAY HARD

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IF YOU ARE GOING TO BE A BEAR…

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BE A GRIZZLY!

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www.zeromomentoftruth.com

free

6*According to Recent Google Think Reports

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Shopping ADD

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Let’s talk groceries!

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48750 Items

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91 Toothpaste 93 Shampoos115 Cleaners

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20

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24options

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6

options

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As options multiply the effort to choose goes up!

Please read “the Paradox of choice.” by Barry Schwartz.

As options multiply, the effort required to obtain enough info to be able to choose between alternatives outweighs the benefit to the consumer of the extra choice. “At this point”, writes Barry Schwartz in “The Paradox of Choice”, “choice no longer liberates, but debilitates. It might even be said to tyrannise.”

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The Parking lot Paradigm

Insert a photo of a parking lot here.

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First Moment of

Truth

Second Moment of

Truth

Stimulus

At shelfIn-store

Experience

First Moment of

Truth

Second Moment of

Truth

Stimulus

Pre-shopping | In-store | In-home

At shelfIn-store

Experience

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This I believe:Someone, Somewhere

is looking to eat your lunch

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We live in the age of the digital scarf

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How to win:

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From a sign at the gates foundation… This is my way of saying that the best way to win the ZMOT is to first plan for the ZMOT.

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The Cocktail vs. Big Data

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You Must Be Mobile

91MMobile Internetusers in the US and growing.

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The OODA Loop

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THANK YOU!Jeremiah AndrickSM, Online Customer Acquisition@jeremiah