Interactive Strategies 2012: Zero Moment of Truth
32
Actually
-
Upload
jeremiah-andrick -
Category
Business
-
view
518 -
download
3
description
I was asked to talk about Zero Moments of truth for the Houston Internet Marketers association 2012 interactive strategies conference. The following deck is my take on how people are faced with the challenge of choice and how marketers can cut through the noise.
Transcript of Interactive Strategies 2012: Zero Moment of Truth
Actually
2
WORK HARD PLAY HARD
3
IF YOU ARE GOING TO BE A BEAR…
4
BE A GRIZZLY!
5
www.zeromomentoftruth.com
free
6*According to Recent Google Think Reports
7
Shopping ADD
8
Let’s talk groceries!
9
48750 Items
10
91 Toothpaste 93 Shampoos115 Cleaners
11
20
12
24options
13
6
options
14
As options multiply the effort to choose goes up!
Please read “the Paradox of choice.” by Barry Schwartz.
As options multiply, the effort required to obtain enough info to be able to choose between alternatives outweighs the benefit to the consumer of the extra choice. “At this point”, writes Barry Schwartz in “The Paradox of Choice”, “choice no longer liberates, but debilitates. It might even be said to tyrannise.”
15
The Parking lot Paradigm
Insert a photo of a parking lot here.
16
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience
19
This I believe:Someone, Somewhere
is looking to eat your lunch
20
We live in the age of the digital scarf
21
How to win:
22
From a sign at the gates foundation… This is my way of saying that the best way to win the ZMOT is to first plan for the ZMOT.
23
24
25
26
The Cocktail vs. Big Data
27
You Must Be Mobile
91MMobile Internetusers in the US and growing.
28
29
The OODA Loop
30
31
32
THANK YOU!Jeremiah AndrickSM, Online Customer Acquisition@jeremiah
