"Because at the end of the day, dear designer, you shouldn’t just own the goals of your design. You should own the whole of the thing that your team is building. Together. Which is the only way anything great is ever done"Julie Zhuo, VP of Product Design - Facebook

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jacqueline asanoproduct managerresultados digitais

why and howyou n e e d to EMPOWER THE PRODUCT D E S I G N E R

WHY YOU

SHOULD CARE

WHY YOU

SHOULD CARE

Product Manager Tech Leader

OKRsProduct

DecisionsBacklog

PrioritizationRoadmap

Product Designer didn't participate into product meetings or into OKRs making processProduct Designer and Product Manager misalignments about backlog prioritization, roadmapping, OKRsProduct Designer: the last person to know something :/Product Designer: project execution

Product Designer, the last person to know something

1. OKRs' changes in the last minute2. Misalignments : focus right now x the future3. Usability problems in the product4. Lack of productivity

It is hard to convince the team to do something if the Product Designer was not convinced about your vision, Product Manager!

ACTIONACTION

"oh, there is somethings that Designers can't understand..."

"they are not prepared for it"

"it will take longer if we include them in this meeting"

Invite the Product Designer to important meetings 1

Let the Product Designer decide what she/he wants to attend

2

Damn, make some compliments! 3

4

Invite them to lead a Workshop!5

Ask her/him to share opinions and show how much you value them!

6

RESULTS

We make better product decisions togetherWe save time (that we spent with discussions and alignments before)Then, we save moneyWe save brainWe build a better and stronger relationshipWe retain peopleWe definitely build a better product

"Because at the end of the day, dear designer, you shouldn’t just own the goals of your design. You should own the whole of the thing that your team is building. Together. Which is the only way anything great is ever done"

"Because at the end of the day, dear designer, you shouldn’t just own the goals of your design. You should own the whole of the thing that your team is building. Together. Which is the only way anything great is ever done"

Jacqueline Yumi AsanoProduct Managerjacqueline.y.asano@gmail.com