T H E B O O K O F Authentic beauty

w w w. y u m i l a s h e s . c o m

0 1 INTRO

0 2 AUTHENTIC BEAUTY

0 3 THE WORLD OF YUMI™ LASHES

0 4 WINDOWS TO THE SOUL

0 5 THE TRUTH

0 6 ANYONE FOR FAKE?

0 7 ANYONE FOR FAKE? - C o n t i n u e d

0 8 GIVING REAL BEAUTY A LIFT

0 9 PRODUCTS

1 0 SANDRA VIGLINO

W H E NS O M E O N EL O O K S I N TOM Y E Y E S …

T H AT ' S W H E N T H E Y S E E T H E R E A L M E .

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T H E B O O K O F Authentic beautyA celebration of the natural beauty of women

" B E AU T Y I S N E A R E R T H A N M O S T O F U S A R E AWA R E . "

Oscar Wilde, 1882.

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T H I S I S T H E WO R L DO F Y U M I ™ L A S H E S

n a world in which millions of women clamber for the latest beauty craze; in which people on every continent

crave to make themselves more beautiful by any meansnecessary; where people are 'happy' to attach accessoriesto their bodies and pretend that they are real; it's good toknow that there is an alternative.

YUMI™ Lashes is eyelash enhancement. But it's a lot more than that too. Itstands for women being women. Every female has the right to feel comfortablewith what nature gave them, and to have access to the tools that help them 'lift'their natural beauty without having to resort to sticking things onto their bodies.

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T H E W I N D OW S TO T H E S O U L yes are, arguably, the most beautiful part of any woman's

face. They can convey so muchmeaning with a simple glance, andbetray the emotions felt behindthem and give others a glimpse ofthe real you.

Lashes frame the eyes and guide other people'sgaze to their centre. Making the most of eyelashes,giving a stunning lift and tinting them to suit theskin tones, is a striking way to make the most ofwhat women were born with–their natural beauty.

This is what YUMI™ Lashes is about. Simple.

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Beauty is different for everyone. But one thing remains constant…

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that the truth is always beautiful.

fake 1 |feIk| adjective• not genuine; counterfeit : fake designer clothing | expressing fake emotions.• (of a person) claiming to be something that one is not : a fake doctor.

Fake is big business. From jewellery and handbags to breasts and hair extensions –fuelled by celebrity culture and the mainstream media, there is a multi-million dollarindustry that is only too happy to supply the unassertive and the unconfident withanything that will make them feel like they belong.

A N YO N E F O R FA K E ?

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n the surface 'fake' seems to be taking over. However there is a backlash.

Especially when it comes to false eyelashes.

Not everyone is: a) comfortable attaching things to their faces, b) finds falsies easy to use, or c) likes the fake look.

YUMI™ Lashes is the antidote to false eyelashes – a revolutionarymethod of creating volume or straightening lashes.

Instead of traditional perming, which is what many lash-enhancingtreatments rely on, YUMI™ Lashes uses the very latest advancements inbeauty technology to accentuate the natural eyelash and, therefore, theeye itself. What is more, YUMI™Tint gives you the ability to enhancenatural complexion/beauty through colour that compliments the skin tone.

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Some YUMI™ Lashes Facts:

YUMI™ Lashes is a treatment to lift and boost your natural lashes. No lash extensions needed.

Treatment takes only 45 minutes and is very comfortable for the client.

The YUMI™ Lashes effect lasts between 8 and 12 weeks, which is thenatural life cycle of an eyelash.

As well as brightening and 'lifting' the eye area, the YUMI™ Lashes effecthas some anti-ageing qualities.

YUMI™ Tint alters and boosts the colour of the eyelash so that thetreatment enhances the natural beauty of the client even further.

G I V I N G R E A L B E AU T Y A L I F T

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P RO D U C T S

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Sandra Viglino is a dermapigmentologistand a well-known teacher in the field ofpermanent makeup. She is recognisedfor the great quality of her work inSwitzerland and throughout Europe.

She has a Swiss and internationalclientele and works with Les Hôpitauxuniversitaires de Genève (HUG), andwith private clinics in the Geneva andCanton Vaud. She also works with manySwiss doctors, well-knowndermatologists, cosmetic surgeons andgeneral practitioners.

Sandra has taken part in many TVprogrammes, such as Dolce Vita and inBon Entendeur. Throughout her careerher work has featured in several beautymagazines and newspapers.

2001 Sandra begins her career specialising indermapigmentation/permanent makeupin 2001. Quickly becoming fascinated,she turned this profession into an art,and joins the ranks of the permanentmakeup elite in Europe and in the US.She continues to improve her skills andknowledge every year, so that she'salways up to date with the latesttechniques, method and trends, whichshe passes onto her clients, pupils andother professional technicians.

Visit the website:www.sandraviglino.com

2003 She sets up the DERMÈS centre atCarouge, Switzerland, a salonspecialising in aesthetic and correctivepermanent makeup. She also becomes amember of international professionalorganisations such as the AAM andSPCP / USA and SKF PMU inSwitzerland.

Visit the website: www.dermes.ch

2005In 2005 she becomes the exclusivedistributor and instructor inSwitzerland for Nouveau Contour, andteaches in Geneva. She learns a lot fromall of the Nouveau Contour Worldinstructors. She focuses on setting uptraining and distribution targeted onpermanent makeup.

Visit the website: www.nouveaucontour.com

2007-2008 On the frontline as ever, Sandra decidesto introduce lash extensions toSwitzerland and to spread knowledge ofthis practice. She breaks new ground intraining in the field of semi-permanentlashes and becomes the exclusivedistributor for Nouveau Lashes Suisse.

She opens the DERMÈS & NouveauContour Academy in Riddes in theValais, both of which are dedicated toproviding courses in permanentmakeup, and lash and eyebrowspecialisations.

Her courses on lash extensions andproducts are a great success, becomingthe market leader in Switzerland. So farmore than 500 salons have been trainedat her centre. Several specialist teachersin lash extensions join her team.

Visit the website: www.nouveaulashes.ch

2008-2010 She decides to revolutionise the beautyworld with a new technique for raisingand curling the lashes. Innovations,ideas, creations, experience... she usesgroundbreaking new products tointroduce this technique in Switzerlandand Europe. She is convinced that heridea will transform beauty treatments,replacing the tradition lash perm.

After several experiments anddisappointments with differentproducts, and thanks to feedback of herclients and students and with two years’experience in the field, she decides tolaunch her own brand: YUMI™,specialist treatments for the lashes and brows.

Her products stand out in themarketplace thanks to the high-leveltraining, quality and marketing. Once seen, the brand is sought-after inseveral countries…

The first product range from theYUMI™ brand is YUMI™ Lashes, aninnovative and up-to-date range forprofessionals.

The YUMI™ brand is a benchmark forquality, aesthetics and authenticity.

Visit the website: www.yumilashes.comwww.yumilashes.ch

YUMI™ Tints is the second YUMI™product, a range reserved forprofessionals.

The near future will see the launch ofYUMI™ Brows, dedicated to theeyebrows…

www.yumibrows.comwww.browsperfection.com

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S A N D R A V I G L I N OFounder of YUMI™

When all is said and done, nothing moves the humanspirit like simple beauty.

DERMÈS distribution sàrlCase postale 1301908 Riddes - ValaisSwitzerland

DERMÈS sàrl1227 Carouge- GenèveSwitzerland

Tél: +41 (0) 27 306 77 49Tél: +41 (0) 22 301 80 90Fax: +41 (0) 27 306 77 50

Email: info@yumilashes.comEmail: info@dermesdistribution.comVisit: www.yumilashes.com