Interaction South America 2011: Martín Verzilli

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Del 1 al 4 de diciembre de 2011 se llevó a cabo en Belo Horizonte –Estado de Minas Gerais, Brasil– el evento Interaction South America 2011, que convocó a algunos de los más prestigiosos expertos en el diseño de interacción del mundo, de la talla de Brian Rink (IDEO), Jon Kolko (Austin Center for Design) o Mike Kuniavsky (Adaptive Path). Martín Verzilli, Líder de Proyectos del InSTEDD iLab América Latina, disertó acerca del diseño de interacción en situaciones de crisis extremas, a partir de su experiencia como integrante del equipo que brindó soporte tecnológico a las organizaciones que proveyeron ayuda humanitaria a las víctimas del terremoto que devastó Haití en enero de 2010.

Transcript of Interaction South America 2011: Martín Verzilli

Martín Verzilli @mverzilli martin@ilabamericalatina.org ilabamericalatina.org

Interaction Designfor Emergencies and Disasters

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Sophisticated?

"Agility requires the courage to do what's right instead of what you had planned"Eduardo Jezierski, InSTEDD´s CTO

Sophisticated?Adequate

Understandingthe context

Usual techniques and their gotchas

To understand users and their goalsEthnographic Interviews

To understand users and their goalsEthnographic Interviews

No time

To understand how users organize information and conceptsCard Sorting

To understand how users organize information and conceptsCard Sorting

Too complex

To understand how users organize information and conceptsCard Sorting

Too complexNo time

To understand user behaviors, attitudes, aptitudes, goals, etcPersonas

To understand user behaviors, attitudes, aptitudes, goals, etcPersonas

No guessing

To understand user behaviors, attitudes, aptitudes, goals, etcPersonas

No guessingNo archetypes

To understand user behaviors, attitudes, aptitudes, goals, etcPersonas

No guessing No timeNo archetypes

“It is as deadly for a mind to have a system as to have none.Therefore it will have to decide to combine both.”

Karl Wilhelm Friedrich Schlegel

8“If you don´t go, you don´t know.”

Eric Rasmussen, InSTEDD´s CEO

Be there

7“In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Dwight D. Eisenhower

Be ready

Be careful

Be carefulResponders eat

disaster tourists for dinner

FoodWaterFuelSolar panels

RadioBGAN (internet)

Health kit

Tent

6“Critical thing about design is to identify the scarcest resource and optimize it”

Fred Brooks

Think small,act fast

Observe

Design /refine

Observe

Design /refinePrototype

Observe

Publish

Design /refinePrototype

Observe

w1 w2 w3 w4FIRST RELEASE

w5 w6

Publish

Design /refinePrototype

Observe

w1 w2 w3 w4 w5 w6

Design /refine

Observe

Build &Publish

d1FIRST RELEASE

5"I don't know the key to success, but the key to failure is trying to please everybody"

Bill Cosby

One userto rule them all

4“Let each man exercise the art he knows”

Aristophanes

Get feedbackin short bursts

Interview duration

3“If you ain't got no axe, you cain't cut no wood”

John Eaton

Feel comfortable withwhat's on the table

Low-end cellphones,radio & GPS

Paper

Print Walk Scan Edit

2"Continuous improvement is better than delayed perfection"

Mark Twain

Divide &Conquer

Incrementaldesign

Fluent communication

Incrementaldesign

DISASTER RESPON

DERS

Fluent communication

Incrementaldesign

Optimal team utilization

1“Don’t bullshit… just play.”

Wynton Marsalis

Train

Rehearse

JAZZ

MUSIC

IANS

Exercise

DISASTER RESPON

DERS

Everyday designand Emergency IX

"Catastrophic or otherwise extreme events often bear the fruit of new ideas."Anders Ramsay

Extreme constraintsbear good ideas

����ȱĚ� catalyzer

FeatureDarwinism

Fundamentalproduct essence

Conclusion.

Hi Nigel,

Tonight one of the rescued

survivors of the earthqua

ke came to thank the

OSOCC. He is a Danish UN e

mployee who was buried for

5 days in the rubble

of Hotel Christopher (SAR

sector 5) in a space about

5 feet long, 2 feet

wide and 1 foot high, havi

ng dived under his desk wh

en the quake struck.

His one contact with the o

utside world during this t

ime was a wrong number

call he received in a mome

nt when the mobile network

wasn't jammed (the

caller hung up before he c

ould pass a message!) He w

as heard tapping by one

of the SAR teams tasked to

the site (we tasked sever

al teams to this

collapse from the OSOCC, w

hich has coordinated the 5

0+ teams during the SAR

phase). The OSOCC has been

about a quarter Mapaction

for much of the time!

Yesterday, we tasked a UK

SAR team (SARAID) to a sch

ool collapse and Naomi

and I deployed with them.

Unfortunately we found no

survivors and 50 - 100

fatalities, in a school th

at only opened a month ago

. Now, the SAR phase

has ended with a tally of

132 rescued. As always, it

's difficult to say

exactly the contribution o

f Mapaction to this number

but it's fair to say

that we've been intimately

involved, perhaps even mo

re than usual. With the

data assembled by support

base and all of those invo

lved in the Haiti

mission, and with particul

ar help from the NGO InSTE

DD (who provided a

sophisticated location sea

rch system), we have been

able to put coordinates

to the often rough, incomp

lete addresses sent in by

the families of those

trapped who have managed t

o send (desperate) message

s out. Without these,

the SAR teams have to sear

ch blindly and time is ver

y much against the

buried. Attached are a cou

ple of pictures of the sur

vivor (afraid I don't

know his name), and I pass

on his thanks to those wh

o were able to help.

HamishPort-au-Princ

e

Haiti

Questions?

Martín Verzilli @mverzilli martin@ilabamericalatina.org ilabamericalatina.org