1

INTENT • Package outreach

activities under one program to leverage the collective campus efforts

• Strengthen public support

• Enhance brand of a community service university

• Demonstrate CU’s statewide presence

2

CU4CO ELEMENTS

• Launched August 2013

• Collaborate with campus outreach contacts

• Searchable website

• Social media

• Targeted communication campaign

3

MARKETING AND CO-BRANDING • Website with

searchable database • Collateral • Internal/external: web

ads and buttons, signage options

4

• Grand Junction Rotary • Grand Junction media with

President Benson outreach visit

• Two stories in the Grand Junction Sentinel

• Two television stories • President’s newsletter, CU

Connections • Colorado Municipal League

newsletter article

FIRST-PHASE PROMOTION OUTCOMES

• Presentations to faculty council and committees • Handful of new program submissions

5

NEXT STEPS • Targeted communication strategy

• Articles and op-eds (CML newsletter)

• Internal/external presentations

• Communication from chancellors

• CU4CO promotion via outreach entities

• CU Advocates engagement

• CU Foundation board

• CU4CO public service announcements