INTENT - boarddocs.com · CU For Colorado brings together all Cll's outreach programs. Which extend...
Transcript of INTENT - boarddocs.com · CU For Colorado brings together all Cll's outreach programs. Which extend...
1
INTENT • Package outreach
activities under one program to leverage the collective campus efforts
• Strengthen public support
• Enhance brand of a community service university
• Demonstrate CU’s statewide presence
2
CU4CO ELEMENTS
• Launched August 2013
• Collaborate with campus outreach contacts
• Searchable website
• Social media
• Targeted communication campaign
3
MARKETING AND CO-BRANDING • Website with
searchable database • Collateral • Internal/external: web
ads and buttons, signage options
4
• Grand Junction Rotary • Grand Junction media with
President Benson outreach visit
• Two stories in the Grand Junction Sentinel
• Two television stories • President’s newsletter, CU
Connections • Colorado Municipal League
newsletter article
FIRST-PHASE PROMOTION OUTCOMES
• Presentations to faculty council and committees • Handful of new program submissions
5
NEXT STEPS • Targeted communication strategy
• Articles and op-eds (CML newsletter)
• Internal/external presentations
• Communication from chancellors
• CU4CO promotion via outreach entities
• CU Advocates engagement
• CU Foundation board
• CU4CO public service announcements