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Inspire

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•Public awareness campaign

•Knowledge exchange

•Recognition and celebration

•Leadership engagement

•Advocacy

Inspire

Public Awareness Campaign

www.saskatchewaninmot ion.ca

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Parent Report(Fast Survey)CanPlay (CFLRI)

Perception vs. Reality

Public Awareness Campaign

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Methods:

• Media (television, radio, newspaper)

• Ambient (posters, washroom ads, billboards, promotions)

• Social media (online ads, YouTube, flash mobs)

Public Awareness Campaign

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Check out the TV Commercial

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Check out the Flash Mob

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Brand Recognition

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92% of Saskatchewan adults recognize the importance of physical activity for health

Public Awareness Campaign

www.saskatchewaninmot ion.ca

Public Awareness Campaign

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GovernmentTargets

Other Strategies

Knowledge Exchange

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Recognition & Celebration

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Leadership Engagement

• Strategic Development

Council

• Task force committees

• Action teams

• Youth

• Individual action

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Advocacy

Advocacy is ACTION!

It’s speaking out to support a cause, policy or an idea that you believe in.

It’s an agent for change.

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