Inspire
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www.saskatchewaninmotion.ca Inspire
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Presentation that provides an overview of how Saskatchewan in motion works to inspire the provincial physical activity movement.
Transcript of Inspire
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Inspire
www.saskatchewaninmot ion.ca
•Public awareness campaign
•Knowledge exchange
•Recognition and celebration
•Leadership engagement
•Advocacy
Inspire
Public Awareness Campaign
www.saskatchewaninmot ion.ca
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2005
Parent Report(Fast Survey)CanPlay (CFLRI)
Perception vs. Reality
Public Awareness Campaign
www.saskatchewaninmot ion.ca
Methods:
• Media (television, radio, newspaper)
• Ambient (posters, washroom ads, billboards, promotions)
• Social media (online ads, YouTube, flash mobs)
Public Awareness Campaign
www.saskatchewaninmot ion.ca
Check out the TV Commercial
www.saskatchewaninmot ion.ca
Check out the Flash Mob
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Brand Recognition
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92% of Saskatchewan adults recognize the importance of physical activity for health
Public Awareness Campaign
www.saskatchewaninmot ion.ca
GovernmentTargets
Other Strategies
Knowledge Exchange
www.saskatchewaninmot ion.ca
Recognition & Celebration
www.saskatchewaninmot ion.ca
Leadership Engagement
• Strategic Development
Council
• Task force committees
• Action teams
• Youth
• Individual action
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Advocacy
Advocacy is ACTION!
It’s speaking out to support a cause, policy or an idea that you believe in.
It’s an agent for change.
www.saskatchewaninmotion.ca
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For more information on Saskatchewan in motion please contact:
phone: 1.866.888.3648email: [email protected]
Check out the Saskatchewan in motion Slideshare account to view more presentations like this one.
Don’t forget social media...
http://www.slideshare.net/Saskinmotion
Twitter: http://twitter.com/inmotionsk @inmotionsask
Saskatchewan in motion on facebook and youtube
