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Cutting Through The Hype: What You Really Need To Know About Big Data Bill Franks

Chief Analytics Officer

Teradata

@Teradata / @billfranksga

Business Leadership track

March 6, 2013

10:15 – 11:00 am

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Is The Big Data Bubble Ready To Burst?

Yes …

… and No…

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Big Data Provides New Sources For Insight

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The Key Is To Make The Insights Operational

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The Big Data Tidal Wave Is Coming…

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Paradigm Shift: You Must Let A Lot Of Big Data Go

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Structure Your Unstructured Data

Match!!!

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Structure Your Unstructured Data

The new Platinum Line is very good. It

is even better than XYZ Corp’s product!

Information Extracted:

Who? Bill Franks (customer 123456)

When? 12:00 on 7/7/2012

Mentioned Platinum Line? Yes = 1

Sentiment positive? Yes = 1

Compared to competition favorably? Yes = 1

Mentioned New Promotion? No = 0

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There Is No “Easy Button” For Big Data!

Even with new technologies in place, it is still up to you to build the

analytic processes your organization requires

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Big Data Requires Big Judgment

It may seem counter-intuitive at first, but more data can lead to the

need for more judgment, not less!

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Utilize New Classes Of Analytics

Statistics

Graph Analysis Geospatial

Forecasting

Traditional analytic approaches

must be augmented with new

approaches

Text Analysis

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Who Knew????

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Build Your Team In A Smart Manner

Everyone on a championship teams is not an all-star!

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You Must Have An Agile Platform For Discovery

• The discovery, exploration, and development process should enable

agility and have limited constraints

• However, deploying processes into production should still be done in

a way that ensures quality & reliability

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You Need A Unified Big Data Architecture

ADVANCED ANALYTICS

Your environment must enable any analysis against any type or volume of

data at any time…

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Adding Governance To Analytic Processes

• Too much governance up front will stifle innovation and hamper progress

• Giving no thought to governance up front can lead to trouble

• Have a governance framework in place from the start, but utilize it

minimally until implementation

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To Succeed, You Must Follow Through On Discoveries

Marketing & PR:

Internal & External Support:

For Users & Applications

Deployment:

Planning,

Implementation &

Management

It’s

Here!

When an analysis is complete, there is still a lot of work to do if the

effort will be judged a success

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Start Small With Big Data!

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Today’s Big Data Is Not Tomorrow’s Big Data…

Thank You!

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Bill Franks

Chief Analytics Officer

Teradata

Bill.Franks@Teradata.com

@Teradata / @billfranksga