Inspire 2013 - Cutting through the Hype of Big Data - Teradata
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# Cutting Through The Hype: What You Really Need To Know About Big Data Bill Franks Chief Analytics Officer Teradata @Teradata / @billfranksga Business Leadership track March 6, 2013 10:15 – 11:00 am
description
Based on content from Franks’ popular book, Taming The Big Data Tidal Wave, this presentation will cut through all the hype around Big Data and help you better understand how you can leverage its power to help you succeed within your organization. Included in the discussion will be examples of Big Data and the value it can drive, specific factors that make Big Data both different and yet more of the same, staffing considerations, tips on getting started, and perspectives on the future of Big Data. As an introduction to the potential of Big Data and Analytics, this presentation will be both educational and thought provoking, and a perfect way to kick off the Business Leadership session.
Transcript of Inspire 2013 - Cutting through the Hype of Big Data - Teradata
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Cutting Through The Hype: What You Really Need To Know About Big Data Bill Franks
Chief Analytics Officer
Teradata
@Teradata / @billfranksga
Business Leadership track
March 6, 2013
10:15 – 11:00 am
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Is The Big Data Bubble Ready To Burst?
Yes …
… and No…
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Big Data Provides New Sources For Insight
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The Key Is To Make The Insights Operational
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The Big Data Tidal Wave Is Coming…
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Paradigm Shift: You Must Let A Lot Of Big Data Go
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Structure Your Unstructured Data
Match!!!
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Structure Your Unstructured Data
The new Platinum Line is very good. It
is even better than XYZ Corp’s product!
Information Extracted:
Who? Bill Franks (customer 123456)
When? 12:00 on 7/7/2012
Mentioned Platinum Line? Yes = 1
Sentiment positive? Yes = 1
Compared to competition favorably? Yes = 1
Mentioned New Promotion? No = 0
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There Is No “Easy Button” For Big Data!
Even with new technologies in place, it is still up to you to build the
analytic processes your organization requires
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Big Data Requires Big Judgment
It may seem counter-intuitive at first, but more data can lead to the
need for more judgment, not less!
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Utilize New Classes Of Analytics
Statistics
Graph Analysis Geospatial
Forecasting
Traditional analytic approaches
must be augmented with new
approaches
Text Analysis
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Who Knew????
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Build Your Team In A Smart Manner
Everyone on a championship teams is not an all-star!
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You Must Have An Agile Platform For Discovery
• The discovery, exploration, and development process should enable
agility and have limited constraints
• However, deploying processes into production should still be done in
a way that ensures quality & reliability
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You Need A Unified Big Data Architecture
ADVANCED ANALYTICS
Your environment must enable any analysis against any type or volume of
data at any time…
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Adding Governance To Analytic Processes
• Too much governance up front will stifle innovation and hamper progress
• Giving no thought to governance up front can lead to trouble
• Have a governance framework in place from the start, but utilize it
minimally until implementation
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To Succeed, You Must Follow Through On Discoveries
Marketing & PR:
Internal & External Support:
For Users & Applications
Deployment:
Planning,
Implementation &
Management
It’s
Here!
When an analysis is complete, there is still a lot of work to do if the
effort will be judged a success
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Start Small With Big Data!
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Today’s Big Data Is Not Tomorrow’s Big Data…
Thank You!
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Bill Franks
Chief Analytics Officer
Teradata
@Teradata / @billfranksga
