Creative campfire07/04/11

Tyler Durden’s 8 rules of innovation

• No fear. No distractions. The ability to let that which does not matter truly slide.

• “No fear! No distractions! The ability to let that which does not matter truly slide!

• I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.

• It’s only after we’ve lost everything that we’re free to do anything.

• You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.

• People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.

• Sticking feathers up your butt does not make you a chicken.

• This is your life, and it’s ending one minute at a time.

So...what does all of this mean for us?

“Creativity and innovation are mainly about hard work. It’s about constantly coming up with ideas and thinking through problems instead of vegging out. And it’s about taking action, plain and simple.”

Brian Clark, new media entrepreneur and co-founder of Lateral Action.

The big 3’s for this month

1. The World-Wide-Web

2.Social media check-ins

3.Social retailing

The World-Wide-Web

What is the World Wide Web?

The World Wide Web is like a huge electronic magazine and to flick through each page, you would require a browser - to input an address.

Top significant moments from the internet history

How can we predictwhat's coming next?

Kevin Kelly on the next 5,000 days of the web

In conclusion:

Never stop believing in the power of web. The possibilities are limitless.

Social media check-ins

Excuse me, but what is a check-in?

Quite simply, making your presence and identity known to an establishment or business upon entry.

The check-in landscape

Discounts for Checkins: Westfield Valley Fair

Facebook Places Leader Boards: VisitBritain

Citizen Journalism: Twitter at work

Map your valentine

Everyone loves free stuff

Surprise me!

In conclusion:

Check-in is not about the medium, it’s about measuring interest in a place.

Social retailing

Why social retailing?

70% of purchasing decisions are made inside the store.

But what about the other 30%?

Try it before you buy it

Show me if it was really made for me

Responding to a stressed mum on a budget

If it’s tasty, I will talk about it

In conclusion:

Social retailing is only about integrating e-commerce into social-media.

Your opinion matters

If you were to use the web for one single purpose, what would it be?

Do you really care where your friend has checked-in?

Would you use thetwitter-mirror if it was setup at Harvey Nichols in Dubai Mall?

Kids, you got homeworkthis weekend

Yas Island wants to do something different this Ramadan.

They want to make this Ramadan all about sharing.

What would you do digitally to support this vision? Tell us in one paragraph, not more.

Thanks for listening.Stay creative.