Innovation Session - Week One
36
Creative campfire 07/04/11
-
Upload
lbimena -
Category
Technology
-
view
297 -
download
1
description
We at LBi think that it’s important for us as an organisation to remove the fear factor when it comes to innovation. Lets believe in making mistakes without being penalized. If you knew that you could be as free, and creative as you’d like, with no repercussions, it would create a more open, and therefore innovative atmosphere. The important thing is, to create a culture that fosters innovation within the workplace. Our innovation sessions are about coming together and talking about innovation around the world. The topics for 07/04/11 are: - The world-wide-web - Social Check-ins - Social Retailing
Transcript of Innovation Session - Week One
Creative campfire07/04/11
Tyler Durden’s 8 rules of innovation
• No fear. No distractions. The ability to let that which does not matter truly slide.
• “No fear! No distractions! The ability to let that which does not matter truly slide!
• I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.
• It’s only after we’ve lost everything that we’re free to do anything.
• You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.
• People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.
• Sticking feathers up your butt does not make you a chicken.
• This is your life, and it’s ending one minute at a time.
So...what does all of this mean for us?
“Creativity and innovation are mainly about hard work. It’s about constantly coming up with ideas and thinking through problems instead of vegging out. And it’s about taking action, plain and simple.”
Brian Clark, new media entrepreneur and co-founder of Lateral Action.
The big 3’s for this month
1. The World-Wide-Web
2.Social media check-ins
3.Social retailing
The World-Wide-Web
What is the World Wide Web?
The World Wide Web is like a huge electronic magazine and to flick through each page, you would require a browser - to input an address.
Top significant moments from the internet history
How can we predictwhat's coming next?
Kevin Kelly on the next 5,000 days of the web
In conclusion:
Never stop believing in the power of web. The possibilities are limitless.
Social media check-ins
Excuse me, but what is a check-in?
Quite simply, making your presence and identity known to an establishment or business upon entry.
The check-in landscape
Discounts for Checkins: Westfield Valley Fair
Facebook Places Leader Boards: VisitBritain
Citizen Journalism: Twitter at work
Map your valentine
Everyone loves free stuff
Surprise me!
In conclusion:
Check-in is not about the medium, it’s about measuring interest in a place.
Social retailing
Why social retailing?
70% of purchasing decisions are made inside the store.
But what about the other 30%?
Try it before you buy it
Show me if it was really made for me
Responding to a stressed mum on a budget
If it’s tasty, I will talk about it
In conclusion:
Social retailing is only about integrating e-commerce into social-media.
Your opinion matters
If you were to use the web for one single purpose, what would it be?
Do you really care where your friend has checked-in?
Would you use thetwitter-mirror if it was setup at Harvey Nichols in Dubai Mall?
Kids, you got homeworkthis weekend
Yas Island wants to do something different this Ramadan.
They want to make this Ramadan all about sharing.
What would you do digitally to support this vision? Tell us in one paragraph, not more.
Thanks for listening.Stay creative.
