An inventory of the client-agency relationship or

How ‘ word of mouth‘ is threatening advertising

Katharina Boden, Rotterdam, 29.06.2009

Role of an advertising agency

Understand the Product /

Company

Plan & Create an Advertising

Campaign

Maintain a good

client-agency relationship

Strategize

Advertising agency

New forms of advertisingProduct Placement

New forms of advertisingAdvergaming

New forms of advertisingInteractive out-of-home

New forms of advertisingMobile advertising

New forms of advertisingLocal advertising

Social Media

Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic

sense, social media is a shift in how people discover, read and share news, information

and content.

Social Media

Social Media feat Ad Agency

Social Media without Ad Agency

Social Media – Jet Blue Case

Social Media – Jet Blue Case

Kevin Nalts

Social Media – Jet Blue Case

Justine Ezarik

IBM Survey – March 2009

“Given the explosive growth in online and digital media formats,

and the decline in traditional advertising (such as print, TV and

radio), the study suggests that companies are placing their

growth strategies at risk if they cannot evolve into more of a

marketing services model as they identify and adopt the next

generation of digital formats.”

"Now is the time for companies to move quickly to become

more effective with their assets and build for the future."

Social Media – Tasks of an agency

Be a long-term partner

Provide product feedback

Provide message feedback to creative

Achieve social media message distribution

The End – Thank you!

Impressum.

Die in dieser Präsentation erarbeiteten Gedanken, Anregungen und Vorschläge in Konzept,

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Frankfurt GmbH.

PUBLICIS Frankfurt GmbH

Walther-von-Cronberg-Platz 6, D-60594 Frankfurt

Phone: +49 (0) 69 – 154 02 - 0 Fax: -200

Volker Selle, CEO

Phone: +49 (0) 69 – 154 02 - 724

Fax: +49 (0) 69 – 154 02 - 502

eMail: volker.selle@publicis.de