Post on 14-Apr-2018
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From MarkPlus Insights
Indonesia Internet Users
Survey 2012
Waizly Darwin
Chief Operations,
Marketeers
@ Marketeers Club
Dinner Seminar Nov 2012
To purchase full report from MarkPlus
Insight, please e-mail
research@markplusinc.com
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Research Methodology
Quantitative Research
Respondents criteria
SEC A/B/C
Age 15 64 years old
Internet and/ or mobile internet users
Use internet for at least 3 hours a day
Sampling method
The samples were selected using multi stage random sampling and kish grid Samples distribution
Cities samples Cities samples
Jakarta 303 Palembang 150
Bodetabek 197 Pekanbaru 152
Bandung 200 Denpasar 150
Semarang 150 Banjarmasin 150
Surabaya 299 Makassar 150
Medan 250 TOTAL 2151
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November 2010
MarkPlus Insight Study on
Netizens Anxieties & Desires
November 2011
MarkPlus Insight Study on
Netizens Urban Lifestyle
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42.2
55.061.1
9.613.8
24.2
2010 2011 2012
Internet User Accessing internet more than 3 hours per day
In million
Urban Population 121.16 123.24 123.57
Urban Family 30.29 30.81 31.61
Urban Netizen Population 37.56 50.53 56.38
Netizen Population 42.16 55.23 61.08
Total Internet User Penetration 17% 22.4% 23.5%
MarkPlus Insight NetizenSurvey 2012:
Indonesia Internet Users
Penetration 2010-2012
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
Internet users: Internet and/or mobile users
61 Million Internet Users in Indonesia 2012
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40.8
29.0
12.510.9
5.9
0.9
42.4
26.3
12.6 11.7
4.82.3
15 - 22 years old 22 - 30 years old 31 - 35 years old 36 - 45 years old 46 - 55 years old 56 - 64 years old
2011 2012
AgeBase: All respondents (n=2151)
61 Million Internet Users in Indonesia 2012
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84.7
37.9
17.8 17.611.1
5.3 2.3 0.3
Smartphone Personal
notebook
Office's PC Internet Caf Home PC Personal
Netbook
Tablet PC Smart TV
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:
Higher mobility in accessing the Internet
6
41
28
26
23
19
16
13
33
34
38
26
30
18
29
16
22
19
22
22
28
29
4
9
8
11
19
21
16
6
4
6
11
10
11
8
0
1
1
2
1
3
2
2
Tablet PC
Office's PC
Internet cafe's PC
Home PC
Personal netbook
Smartphone
Personal notebook
1 hour 2 hours 3 hours 4 hours 5 hours 6 hours > 6 hours
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MarkPlus Insight Netizen Survey 2012:Pos pengeluaran rutin para pengguna Internet
98.5
98.1
96.9
92.668.0
56.2
18.9
18.0
7.8
6.2
6.2
Komunikasi telepon dan sms
Internet
Makan dan minum sehari-hari
Transportasi
Perawatan tubuh
Perawatan kecantikan
Kesehatan
Rokok
Tempat tinggal
Pendidikan, kursus
Cicilan motor
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:
Makan Nggak Makan Asal Connect
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94.0
64.5
60.2
56.9
39.1
26.2
18.3
6.1
8.3
1.9
Jejaring sosial
Mencari info/searching/ browsing
Membuka Email
Mencari Berita terkini (Berita online)
Download/Upload Video
Online Chat (YM, GoogleChat, Whatsapp,
Game online
Blogging
Video Call (YM, FB, Skype, dsb)
File Sharing
Top 10 aktivitas yang dilakukan Netizen Indonesia
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:
Why they connect?
Increasingly for Social Activities
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604,800.00
2,691,000.00
3,726,800.00
2010 2011 2012
344.7
38.5
Buy via internet?Base: Indonesia Population
9
61 Million Internet Users in Indonesia 2012:
Social Shopper Netizen
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Things buy via internet without planning
Base: : All ever bought a product/service through internet
13.0
9.8
1.6
7.3
3.3
1.6
2.4
2.4
1.6
0.8
39.9
9.1
12.5
5.3
1.9
1.9
0.5
0.5
0.5
1.0
Clothes
Shoes
Bag
Hand watch
Glasses
Cosmetic
Handphone
Handphone accessories
Vehicle accessories
DVD
Male Female
10
61 Million Internet Users in Indonesia 2012:
Social Commerce: What they buy
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40.4
24.6
32.7
15.8
12.3
9.9
9.4
8.2
3.5
38.9
35.6
28.0
25.2
15.2
15.2
7.0
4.6
4.3
Price Offered
Discount Offered
Famous brand/branded
Attractive Ads
Reccomendation
Variety of product offered
Available payment method
Seller Reputation
Cost of delivery
Male Female
Impulsive reasons in online shoppingBase: : All ever bought a product/service through internet
61 Million Internet Users in Indonesia 2012:
Why they buy online?
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34.4
28.6
13.0
3.2
4.5
0.0
0.0
0.6
0.6
36.2
17.7
2.5
7.0
2.5
1.2
0.8
0.4
0.4
Toko bagus
Kaskus
BBM
Berniaga
Bursa Tanah Abang
Baju Grosir
Oriflame Shop
Male Female
Most Often Used Online Point of Purchase
Base: : All ever bought a product/service through internet
12
61 Million Internet Users in Indonesia 2012:
Social Commerce: Where they sell/buy
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1,480,000
2,553,000
4,421,500
2010 2011 2012Internet banking ownership
72.5
73.2
Internet banking user
Base: Indonesia Population
13
61 Million Internet Users in Indonesia 2012:
Netizen and Internet Banking
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39.0
37.5
21.5
16.0
Write the product review
Write reccomedation about product/serviceoffered
Write reccomendation about the seller of
products/service
None
Action Taken After Purchased Online
Base: All ever bought a product/service through internet
14
61 Million Internet Users in Indonesia 2012:
Social Commerce: What they do after purchase
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MarkPlus Insight Netizen Survey 2012:
Indonesia Netizen based on their Spending Behavior
SMARTPLANNED-SMART
56.4%Bargain Hunter
IMPULSIVE-SMART16.7%
Emotional Saver
SIMPLEPLANNED-SIMPLE
9.6%Lazy Shopper
IMPULSIVE-SIMPLE17.3%
Retail Victim
PLANNED
IMPULSIVE
Buying
Efforts
BuyingDecision
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
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