INDEX [img.files-vantage.com]img.files-vantage.com/advantage/introduce/ADvantage...Attract user,...

Post on 16-Jul-2020

9 views 0 download

Transcript of INDEX [img.files-vantage.com]img.files-vantage.com/advantage/introduce/ADvantage...Attract user,...

12

3

4

INDEX

2

ADvantageMaximize your KPI and campaign efficiency with ADvantage’s Powerful performance marketing.

Why

3

4

One-Stop PlatformDepending on mobile app LTV, ADvantage provide appropriate marketing product at once or each.

Overview

CBT & Pre-register Launch & Increase Maintain & Activation

Pre-register CPA, Attendance CPE, CPE, NCPI NCPI, influencer Marketing, NCPA

Attract user,check user’s response

By Organic User Acquisition maximize profit, maintain and activation volume,KPI Achieved KPI 300%!

Game App B2 years after launchKPI: ROAS

Game App Ahas been launchedKPI: NRU & ROAS

Achieved 150% of KPI by increasing Volume of install & impression!*20 days after Live

Example of one-stop marketing process according to game app LTV

Performance Marketing Product Line-up

5

Performance Marketing Product Line-up

Pre-Register (NCPA)

6

Performance Marketing Product Line-up

Incentive MarketingA marketing to encourage app downloads and other events by paying rewards to users who download the app.

7

Performance Marketing Product Line-up

Attendance Incentive CPE7-day reward paid, including install + running app, provides effective and safe rank boosting

through low deletion and high retention.

8

Performance Marketing Product Line-up

3day

4day

5day

6day

7day

1day

2day

X 7day

=

X 4day

=

3day

4day

5day

6day

7day

1day

2day

Non-Incentive CPIOptimized to achieve KPI according to actual user acquisition and marketing purpose.

9

Performance Marketing Product Line-up

Non-Incentive NCPA / NCPSA marketing focused on achieving specific actions complete in app.

10

Performance Marketing Product Line-up

Global CoverageADvantage based on Korea HQ, Taiwan branch is working with global performance marketing partners.

12

How

13

Content Plus+- Manages by professional game editor(Content-type NCPI)- Various kinds of Contents are available(news, planning, preview, review, column, interview etc.)- LG U+ Portal page (http://page.uplus.co.kr/, Average over 3 millions of PV)- Monthly, create over 100 of contents

Free Creative Content Stand Alone Section

How

14

ADvantage & Forensiq Anti-Fraud SystemNot only operating own Anti-Fraud censorship system also introduction confident fraud detecting system 'Forensiq' Conducting double censorship for protect our advertisers from fake performance, thus we providing clean campaign management.

How

Game App Reference

Case Study

15

Case Study

16

Game App Reference

Case Study

Game App ReferenceADvantage has a wealth of experience managing various types of game campaigns.We achieve various game marketing KPIs like Retention(+1day), Login, Achieve Level, Sign In, etc.

17

General App Reference

Case Study

18

Case Study

19

General App Reference