Post on 25-Dec-2014
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INBOUND 2014
CRUNCHED
#inbound14
The HubSpot Inbound 2014 Conference
www.earnest-agency.com
• September 15-18th 2014 • http://www.inbound.com/ • #inbound14
• 10 000 attendees • 5 inspiring keynotes • Over 170 educational sessions • 4 unmissable days
www.earnest-agency.com
We came, we saw, we crunched…
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The way business people buy is changing
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“The sales rep
used to have all
the power, now
the prospect has
all the power.”
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“The world is now seller beware –
not buyer beware.”
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Martha Stewart Image @ Flickr. Creative Commons.
“The internet hasn’t simplified
anything – it’s made everything
much more complicated.”
What’s more…
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“The real irony is that mobile,
social and app companies
build workspaces that focus
on people coming together,
yet create products that kill
relationships.”
Simon Sinek Image @ Flickr. Creative Commons.
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“Google is the trusted advisor in
the sales process.”
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Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
“Websites are like islands,
they just need to be found.”
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Which is why content matters
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Of course, we’ve all heard that ‘Content is King’
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“If content is king –
there are 27 000 000
pieces of content
shared every day –
that’s a lot of kings.”
But…
Kieran Flanagan Marketing Director - HubSpot Image @ Flickr. Creative Commons.
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So putting out any old content won’t do the job
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HubSpot SEO deep dive Tyler Richer and Jon Gettle Image @ Flickr. Creative Commons.
“Two things will damage your ranking – bad
links and bad content.”
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Kieran Flanagan Marketing director - HubSpot Image @ Flickr. Creative Commons.
“Good promotion plans won’t save
bad content.”
Take note:
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David Meerman Scott Online marketing strategist and author Image @ Flickr. Creative Commons.
“You can sell more when you stop selling.”
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“You can’t always
out-spend. But
you can out-think,
out-tech and out-
help.”
Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
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However, the right technology can go a long way...
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Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.
“The CMO will soon have
more budget for tech than
the CIO/CTO.”
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“80% of businesses use an email platform and 30% use a CRM.”
Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.
But there’s still room for improvement
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Joe Chernov VP of Content – HubSpot Image @ Flickr. Creative Commons.
“Inbound
marketing is data-
driven marketing.”
The fact is, you win when you’ve got the insight advantage:
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Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
“Inbound is a shift from
delusion-driven marketing to
data-driven marketing.”
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Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.
“Companies need
to figure out
attribution.
Marketing should
get a share of the
compensation.”
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Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.
“Only 9% of CEOs use
marketing data to set
corporate direction –
therefore marketing is
seen as an expense.”
It’s about time:
Some will get it. Some won’t…
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Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.
“76% of marketers believe measurement is
important. What about the other 24%?”
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“A good CMO for a modern
business is hard to find.
They’re like unicorns.”
Jim Goetz Partner at Sequoia Capital Image @ Flickr. Creative Commons.
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So we say, be the unicorn.
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That was Inbound 2014 crunched by:
www.earnest-agency.com
earnest-agency.com
@earnestagency
And a big thank you to:
HubSpot