Creating Content for The Time-Crunched
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Transcript of Creating Content for The Time-Crunched
![Page 1: Creating Content for The Time-Crunched](https://reader035.fdocuments.net/reader035/viewer/2022062420/55bebee1bb61eb1f7b8b45d5/html5/thumbnails/1.jpg)
@katemorris
YOU WANT MORE BUSINESS
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@katemorris
SEARCH AND SOCIAL ARE GREAT CHANNELS
FOR MORE BUSINESS
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@katemorris
YOU NEED CONTENT
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@katemorris
WHAT KINDS OF CONTENT ARE GOING TO BRING YOU MORE BUSINESS?
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@katemorris
AND WHERE IS THE TIME
TO DO IT?
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@katemorrisYOU HAVE OTHER THINGS TO DO!
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@katemorris
Creating Content for The Time-
Crunched
Kate MorrisOutspoken Media
ft. Rhinos
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@katemorris
NOT ALL CONTENT IS WRITTEN
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NOT JUST BLOG ARTICLES
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IT’S NOT WRITTEN
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@katemorris
IT’S PEOPLE, PRODUCTS AND ACTIONS
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@katemorris
PB&
Jams
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@katemorris
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@katemorris
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@katemorris
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@katemorris
From my Facebook post:
“I’m so going to order some of these.”
“Just bought the two pack.”
“Sandra, you want to buy or me?”
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@katemorris
GETTING IT DONE
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@katemorris
ABOVE ALL:FOCUS ON
CREATING AND MAINTAINING
GREAT PRODUCTS AND SERVICE
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@katemorris
EMPOWER YOUR PEOPLETO MAKE
POSITIVENEWSWORTHY
DECISIONS
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@katemorris
NOW, LET’S TALK MORE COMMON CONTENT
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@katemorris
TRANSACTIONALINFORMATIONAL
ENGAGING“SEO”
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@katemorris
CREATINGTRANSACTIONAL
CONTENT
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@katemorris
TRANSACTIONAL CONTENT:HOURS
CONTACT/MAPMENU
PRODUCTSSERVICES
RATES
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@katemorris
YOU HAVE THIS ALREADY.
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@katemorris
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@katemorris
BUT IS IT CONSISTENT?
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@katemorris
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@katemorris
IS IT EVERYWHERE YOUR POTENTIAL CUSTOMERS ARE LOOKING?
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@katemorris
GETTING IT DONE
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@katemorris
ONCE PER MONTH, PICK A NEW FRIEND AND ASK THEM TO IDENTIFY YOUR
HOURS, LOCATION, RELEVANT INFORMATION TO MAKE A DECISION.
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@katemorris
FIX ANY ISSUES
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@katemorris
COULD IT BE DOING MORE FOR YOU?
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@katemorris
Social Impact!
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@katemorris
THE NEXT SECTION ISWHAT YOU WERE EXPECTING
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@katemorris
CREATINGINFORMATIONAL
CONTENT
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@katemorris
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@katemorris
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@katemorris
ALL ABOUT
BUILDING TRUST& BRAND
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@katemorris
NOT INTENDEDTO SELL ANYTHING
** BUT IT CAN HAVE THAT SIDE EFFECT
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@katemorris
CREATINGENGAGINGCONTENT
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@katemorris
YOU WANT CONTENTTHAT WILL
ENGAGEGET LIKES, SHARES, TWEETS, PINS, LINKS, ETC.
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@katemorris
REMEMBER, MOST OF YOUR
ENGAGING CONTENT IS NOT SOMETHING THAT GOES ON A
CONTENT CALENDAR
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@katemorris
IT’S NOT ALL WRITTEN
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@katemorris
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@katemorris
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@katemorris
BUT SOMETIMES IT IS WRITTEN
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@katemorris
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@katemorris
OR INTERACTIVE
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@katemorris
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@katemorris
GETTING NEW CONTENT DONE
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@katemorris
NEEDS:✔ IDEAS
✔ PROCESSKNOWLEDGEABLE WRITER
GRAPHIC DESIGNER
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@katemorris
WHO WRITES:YOU
EMPLOYEEFREELANCE WRITER
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@katemorris
YOU NEED SOMEONE THAT
KNOWSYOUR BUSINESS (AND CUSTOMERS)
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HANDED DOWN INFORMATION
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@katemorris
WHERE:ALL CONTENT SHOULD
BE HOSTED ON YOUR SITE TO START.
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@katemorris
BLOG: IF THE CONTENT WILL BE
UPDATED OVER TIME
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@katemorris
STATIC RESOURCE: IF THE CONTENT IS
TIMELESS
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@katemorris
ASK ME ABOUT VIDEOS LATER
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@katemorris
HOW OFTEN?IT DEPENDS.
TAKE IT SLOW.
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DON’T CHARGE
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@katemorris
SAVE YOUR RESOURCES FOR
GOOD CONTENT
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@katemorris
WANT A TIMELINE?DO ONE GOOD PIECE
ONCE A QUARTER
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@katemorris
MAKE SURE THERE ARE
SHARABLE IMAGESAND/OR A GOOD
VIDEO COVERSHOT
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@katemorris
WHERE IS SEO?!?!?!
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@katemorris
WANT LINKS FROM FOX, MASHABLE, HUFFINGTON POST, ETC.?
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@katemorris
13 Links from DA 44-98 in less than 5 days 8 Links from DA 72-79 in 3 days.
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@katemorris
DON’T CREATE FOR ONE CHANNEL, CREATE FOR ALL CHANNEL IMPACT.
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@katemorris
LEAST EFFORT AND
BIGGEST IMPACT
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@katemorrisFINAL THOUGHTS
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@katemorris
THIS IS A BALANCING ACT.
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@katemorris
YOUR BEST CONTENT IS ALREADY DONE.
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@katemorris
IN TERMS OF CREATING MORE:
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@katemorris
MAKE FRIENDS.
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@katemorris
WORK WITH PARTNER BUSINESSES WITH SIMILAR AUDIENCES
WIN-WIN
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@katemorris
WORK WITH LOCAL WRITERS,DEVELOPERS, AND DESIGNERS
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@katemorris
MAKE SURE EVERYTHING WORKS ON MOBILE.
THIS IS A MUST.
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@katemorris
Takeaways
1. Spend your resources on making your people happy, product awesome, and service first class.
2. Once a Month - Check that your information is correct and available to your target market.
3. Once a Quarter – Do one big campaign/content push. Plan. Get the right people involved.
4. Make friends – Local service providers and business owners in complementary industries.
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Help Save the Rhinos
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Help Save the Rhinos
Adopt WWFhttp://gifts.worldwildlife.org/gift-center/gifts/Species-Adoptions/African-Rhino.aspx
Help Fund the Rhino Rangershttp://www.gofundme.com/olpejeta
Rhino Ragehttp://www.rhinorage.org/
For everyone that shares this presentation (unique shares, real people), we will donate $1, up to $500. Or donate on your own using the organizations above.