Post on 27-Jun-2018
FranceMarket snapshot
Global ranking for inbound visits to the UK in 2016#1 Global ranking for inbound spend in the UK in 2016#3
2016 averagespend per visit
£338
42%
1%
30% 21%
Holiday Business
6%
Study MiscM
Inbound tourism overviewAnnual visits* Annual visitor spend*
£ 1
,151
m£
1,1
51 m
£ 1
,142
m£
1,1
42 m
£ 1
,166
m£
1,1
66 m
£ 1
,513
m£
1,5
13 m
£ 1
,368
m£
1,3
68 m
£ 1
,434
m£
1,4
34 m
£ 1
,372
m£
1,3
72 m
£ 1
,493
m£
1,4
93 m
2009 2010 2011 2012 2013 2015 20162014
3,78
4,00
0
3,61
8,0
00
3,63
3,00
0
3,78
7,00
0
3,97
4,00
0
4,06
4,00
0
4,11
4,00
0
4,17
1,00
0
2009 2010 2011 2012 2013 2014 2015 2016
VFR**
Purpose of travel* (2016)Seasonal spread of travel* (2016)
22%
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
22% 30% 22% 26%
Market access* (2016)Regional spread of travel* (2016)
% share of nights
High
Medium
LowBy air
39%
By sea
21%
By tunnel
41%
Visits from France
5 nights
Average length of stay* (2016)
**Visit friends and/or relatives. Sour
ces:
*In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
).5 %
1 %
6 %
16%
8 %
3 %
6 %3 %
4 %
8 %
38 %
0 %
Consumer website: visitbritain.com
Corporate website: visitbritain.org
Image library: visitbritainimages.com
Trade website: trade.visitbritain.com
Media centre: media.visitbritain.com
Visit Britain
BP70-154
75363 Paris Cedex 08
France
Séverine Tharreau
VisitBritain Country Manager France
severine.tharreau@visitbritain.org
@VisitBritainFR
LoveGreatBritain.fr
@LoveGreatBritain_fr
#LoveGreatBritain
#OMGB
Travel guidebook
Curious explorersHigher income families and empty nesters who look for authenticexperiences often in the outdoors
Active buzz-seekersYoung independent travellerslooking for adventure, buzz andimmersive experiences
Relaxed sightseersUrban middle-class searching for 'must-do' activities
Britain is ranked highly (within the top 10 out of 50 countries) by the French for:
16-24 12%
0-15 9%
25-34 20%
35-44 23%
45-54 18%
55-64 10%
65+ 7%
Bretagne124 | 3%
Pays de la Loire178 | 5%
Normandie118 | 3%
Hauts-de-France385 | 11%
Grand-Est220 | 6%
Nouvelle-Aquitaine258 | 7%
Centre-Val de Loire58 | 2% Bourgogne-Franche-Comté
51 | 1%
Ile-de-France1,497 | 41%
Auvergne-Rhône-Alpes295 | 8%
Occitanie279 | 8%
Provence-Alpes-Côte d’Azur192 | 5%
Corse5 | 0%
Contemporaryculture
Vibrantcities
Historicbuildings
Culturalheritage
Sports
Visits in 000s I% share of visits
High
Medium
Low
FranceMarket snapshot
of French visitors were repeat visitors in 2015*73%
Visitor profileKey demographics* (2016) Visitors' origin* (2014)
Market segments & attributes
of French visitors were “likely” or “extremely likely” to recommend Britain in 2015*
95%
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* V
isit
Bri
tain
/Ips
os 'D
ecis
ions
and
Influ
ence
s' re
sear
ch (A
pplic
able
to p
eopl
e w
ho v
isit
ed B
rita
in),
***
Anh
olt-
GfK
Nat
ion
Bra
nds
Inde
x.
Top three activities in the UK* (2011-2016)
Shopping Going to the pub
Visitingparks/gardens
Perceptions of Britain*** (2016)
Word of mouth Information on search engines
√ Ease of access √ Cultural attractions√ A different culture√ Vibrant cities √ Wide variety of places to visit
1 3
Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)
Travel companions** (2016)
59%
19% 19%
Spouse/ Partner
13%On their own
With childrenunder 16 With friends
14%
With other adultfamily members
2
Other / unknown453