FranceMarket snapshot

Global ranking for inbound visits to the UK in 2016#1 Global ranking for inbound spend in the UK in 2016#3

2016 averagespend per visit

£338

42%

1%

30% 21%

Holiday Business

6%

Study MiscM

Inbound tourism overviewAnnual visits* Annual visitor spend*

£ 1

,151

m£

1,1

51 m

£ 1

,142

m£

1,1

42 m

£ 1

,166

m£

1,1

66 m

£ 1

,513

m£

1,5

13 m

£ 1

,368

m£

1,3

68 m

£ 1

,434

m£

1,4

34 m

£ 1

,372

m£

1,3

72 m

£ 1

,493

m£

1,4

93 m

2009 2010 2011 2012 2013 2015 20162014

3,78

4,00

0

3,61

8,0

00

3,63

3,00

0

3,78

7,00

0

3,97

4,00

0

4,06

4,00

0

4,11

4,00

0

4,17

1,00

0

2009 2010 2011 2012 2013 2014 2015 2016

VFR**

Purpose of travel* (2016)Seasonal spread of travel* (2016)

22%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

22% 30% 22% 26%

Market access* (2016)Regional spread of travel* (2016)

% share of nights

High

Medium

LowBy air

39%

By sea

21%

By tunnel

41%

Visits from France

5 nights

Average length of stay* (2016)

**Visit friends and/or relatives. Sour

ces:

*In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

).5 %

1 %

6 %

16%

8 %

3 %

6 %3 %

4 %

8 %

38 %

0 %

Consumer website: visitbritain.com

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

Visit Britain

BP70-154

75363 Paris Cedex 08

France

Séverine Tharreau

VisitBritain Country Manager France

severine.tharreau@visitbritain.org

@VisitBritainFR

LoveGreatBritain.fr

@LoveGreatBritain_fr

#LoveGreatBritain

#OMGB

Travel guidebook

Curious explorersHigher income families and empty nesters who look for authenticexperiences often in the outdoors

Active buzz-seekersYoung independent travellerslooking for adventure, buzz andimmersive experiences

Relaxed sightseersUrban middle-class searching for 'must-do' activities

Britain is ranked highly (within the top 10 out of 50 countries) by the French for:

16-24 12%

0-15 9%

25-34 20%

35-44 23%

45-54 18%

55-64 10%

65+ 7%

Bretagne124 | 3%

Pays de la Loire178 | 5%

Normandie118 | 3%

Hauts-de-France385 | 11%

Grand-Est220 | 6%

Nouvelle-Aquitaine258 | 7%

Centre-Val de Loire58 | 2% Bourgogne-Franche-Comté

51 | 1%

Ile-de-France1,497 | 41%

Auvergne-Rhône-Alpes295 | 8%

Occitanie279 | 8%

Provence-Alpes-Côte d’Azur192 | 5%

Corse5 | 0%

Contemporaryculture

Vibrantcities

Historicbuildings

Culturalheritage

Sports

Visits in 000s I% share of visits

High

Medium

Low

FranceMarket snapshot

of French visitors were repeat visitors in 2015*73%

Visitor profileKey demographics* (2016) Visitors' origin* (2014)

Market segments & attributes

of French visitors were “likely” or “extremely likely” to recommend Britain in 2015*

95%

Sour

ces:

* In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

* V

isit

Bri

tain

/Ips

os 'D

ecis

ions

and

Influ

ence

s' re

sear

ch (A

pplic

able

to p

eopl

e w

ho v

isit

ed B

rita

in),

***

Anh

olt-

GfK

Nat

ion

Bra

nds

Inde

x.

Top three activities in the UK* (2011-2016)

Shopping Going to the pub

Visitingparks/gardens

Perceptions of Britain*** (2016)

Word of mouth Information on search engines

√ Ease of access √ Cultural attractions√ A different culture√ Vibrant cities √ Wide variety of places to visit

1 3

Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)

Travel companions** (2016)

59%

19% 19%

Spouse/ Partner

13%On their own

With childrenunder 16 With friends

14%

With other adultfamily members

2

Other / unknown453