Post on 14-Apr-2017
INBOUND MARKETING BASICSInbound Marketing Methods
WHAT IS INBOUND MARKETING?
INBOUND MARKETING
Inbound marketing is a strategy that utilizes many forms of data-driven marketing that attracts brand awareness from visitors to a website that then converts them into lasting customers.
WHAT MAKES INBOUND DIFFERENT THAN TRADITIONAL MARKETING?
Inbound Marketing Methods
TRADITIONAL
➤ COLD CALLING ➤ COLD EMAILS (SPAM) ➤ ADS ➤ MARKETER - CENTRIC
INBOUND
➤ SEO ➤ BLOGGING ➤ SOCIAL MEDIA ➤ WEBINAR & EVENTS ➤ CUSTOMER - CENTRIC
VS.
THE INBOUND MARKETING METHODOLOGY
Inbound Marketing Methods
ATTRACT
➤BLOG ➤KEYWORDS ➤SOCIAL MEDIA
CONVERT
➤FORMS ➤CALLS-TO-ACTIONS ➤LANDING PAGES
CLOSE
➤LEAD SCORING ➤MARKETING
AUTOMATION (CUSTOMERS)
DELIGHT
➤EVENTS ➤WEBINARS ➤WHITEPAPERS ➤PUBLIC SPEAKING
WHY SHOULD BUSINESSES PRACTICE
INBOUND MARKETING?Inbound Marketing Methods
54% More leads are generated by inbound tactics than traditional paid marketing.
(Source: State of Inbound)
$20K is the average companies save per year by investing more in inbound
marketing vs outbound.
(Source: State of Inbound)
You don’t necessarily need HubSpot to practice Inbound Marketing, because it is methodology. This can be done with a number of different tools like Drupal CMS’ Open Enterprise Prois one and we do also of course like HubSpot.
ARMED WITH THE KNOWLEDGE OF THESE INBOUND MARKETING METHODOLOGY
BASICS AND WITH STATISTCS, INBOUND MARKETING IS GETTING HARDER TO
IGNORE.
WE CAN HELP YOU START YOUR INBOUND MARKETING.
GETLEVELTEN.COMDALLAS, TX 75206
214 - 887- 8586