The Basic

Concept of

-From a beginner's perspective

What is Marketing?• Connecting your Brand and Products with people. •It is done at three stages:

• Before making a product/solution (knowing people’s need)

• While making the product (expert suggestions, market prospects, features)

• Selling the product (advertising, reviews, promotion)

•Two ways of marketing: Outbound (the traditional) & Inbound (the emerging)

Introducing the termsMarketing is done in two ways: Inbound and

Outbound Inbound is a method that tries to pull people

instead of pushing the products to them.Companies here stay visible and reach to

those who are actively seeking their products, thus filtering out the not-needed ones.

Inbound Vs. Outbound Marketing is an interesting comparison to better understand the concept.

Inbound Marketing

The INBOUND MARKETERUses any tactics to

earn people’s interest rather than buying it

Communication is interactive and

engaging

Customers come to you via search

engines, referrals, social media, etc.

Marketers seek to entertain and educate

Marketers provide value

So what comes in Inbound Marketing?

The most effective tactics include Content Marketing and Social Media Participation.

Content Marketing

Blogs/Vlogs

eBooks

InfographicsPodcasts

WhitePaper

And what else ?Content when shared on social networks

lets you participate in Social Media Sharing.

Social Media

Twitter

Facebook

Reddit

Digg

Delicious

Pinterest

How does it help?

Sharing content on social media increases visibility and can make it viral

Many links can be built from those content to the company’s site increasing search ranking

Can create buzz and consistent referral traffic leading to sales

Inbound Marketing Effect

Why Inbound ?

www.mashable.com/2011/10/30/inbound-outbound-marketing/

newmediacampaigns.com/.../what-is-inbound-marketing/

wordstream.com/inbound-marketing/

All the pictures, logos and trademarks used in this presentation are the property of their respective owners. They have been used here only for educational purpose.

Helpful Links & References