Post on 18-Oct-2014
description
#Hashtags: Misunderstood,
Underused, Underappreciated
@sree | #TEDxPoynter | #sreetipsJune 1, 2012
find this & social media guide at bit.ly/sreesoc
“The future of journalism is …”
Prof. SREE SREENIVASAN
Columbia Journalism SchoolSocial-media blogger, CNET News | bit.ly/sreetips
sree@sree.net | www.sree.netTwitter: @sree
Facebook.com/sreetips | Facebook.com/sreenet
Social Media Guide: bit.ly/sreesoc
Track on Twitter: #sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Get your own: bit.ly/sreesoc
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
The Dirty Secret of Social Media:
Almost EVERYONE will MISS
almost EVERYTHING you do
on social media. :-(
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
But social media can help direct ATTENTION IN WAYS THAT WEREN’T POSSIBLE BEFORE.
And better use of hashtags can make a difference.
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Most media orgs are
not using Hashtags as well as they could.
So we can learn From all kinds of folks.
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Every Major Story, projectCOVER IS A CANDIDATE FOR A HASHTAG STRATEGY.
just because every story can have a hashtag doesn’t mean EVERY STORY should.
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Advice ABOUT HASHTAGS:Shortest possible unique & memorable Phrase.#tedxPOYNTER#savereadshare#coolnewtools#smwknd#cjsm#cuj09, #CUJ10, #cuj11, #cuj12, #cuj13
Tagdef, TOPSY CAN HELP YOU
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Advice ABOUT HASHTAGS:Be Almost-obnoxious in getting ’em into your audience’s heads.
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New: http://Sees.aw
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
All your Tweets, Facebook posts, etc, should have as many of these attributes as possible…
@Sree's Social Media Success Formula
helpful useful
informative relevantpractical
actionable timely
generous credible
brief entertaining
fun occasionally funny
#Hashtags: Misunderstood,
Underused, Underappreciated
@sree | #TEDxPoynter | #sreetipsJune 1, 2012
find this & social media guide at bit.ly/sreesoc