Post on 25-Jun-2020
#DigitalGarage
Tell Your Story OnlineImproving your digital presence
#DigitalGarage
Welcome to the Digital Garage
Build a consumer-friendly website and make it shine
across all devices
Manage your presence on Google and
improve your visibility
Boost your social presence and tell your story through content
Today’s session is about telling your story online…
Key aims of this session
1 2 3
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The Digital Economy in the UK
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UK customers are some of the most digitally active in the world
Percentage of people who buy things online at least once a monthWhen it comes to buying online the UK is the global number 1
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Small businesses with a strong web presence
2xfaster growth than those
with minimal or nonenumber of new
jobs createdmore likely to sell outside
their immediate region
Sources: Lord Young 2013, McKinsey 2011, BCG 2014
2x +50%
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Recognise the opportunity
Source: Lloyds Digital Business Index 2014
of small businesses and charities have
a website
50%
of those provide anything more than
basic company information
23%
are not taking advantage of the growth opportunities of the web
88%
#DigitalGarageWays to have a presence online
Your own website
+ full control of your brand: domain, hosting, messaging, content
+ opportunity for multiple pages and functions
+ quick to set up+ often free or low cost+ can be hosted in places
which provide access to much bigger audiences
Other web platforms
Advantages
Downsides - harder to create and probably more costly
- less control of your brand and functionality
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Creating a website
Two key steps:
#DigitalGarageTop 5 tips for building a successful site
Make the content simple and easy to digest.Break up long paragraphs and use bullet points
Identify a website’s purpose / goal
Make sure your site loads quickly.g.co/pagespeedinsights
Strong calls to action.‘Buy now’, ‘Subscribe’, “Download our guide
Make mobile a priority.Optimise for different devices. g.co/mobilefriendly
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Does your site shine across all devices?Have you seen what your site looks like on mobile?
g.co/mobilefriendly
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Mobile design for success
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Prominent Calls to Action
Clear navigation links
Streamline form fills
Don’t make users pinch and zoom
Keep menus short & sweet
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Key takeaways for building your own site
Identify your website goals to improve usability for your
customers
Visit g.co/mobilefriendlyto see if your website is
mobile friendly
Find certified developers to help build your websitegoogle.com/partners
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Your own website
+ full control of your brand: domain, hosting, messaging, content
+ opportunity for multiple pages and functions
+ quick to set up+ often free or low cost+ can be hosted in places
which provide access to much bigger audiences
Other web platforms
Advantages
Downsides - harder to create and probably more costly
- less control of your brand and functionality
Other ways to have a presence online
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Other ways to have an online presence
MarketplacesSocial platforms
Blogs Local directory / Review sites
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89% of the UK population is an active internet user with 38 million people actively using social media. Users spend on average 1hr 36m per day.
The UK lives on Social
30-33m UK users (46-50% of the UK’s
population)
15m UK users (23% of the UK’s
population)
41.5m UK users (87% of UK’s population)
19m UK users (29% of the UK’s
population)
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Start with your audience
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Where are they?
What do they do?
Who do they follow?
Ask yourself the following questions:
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Finding your followers
Influencers will become your vocal advocates, use them like a fan club;
Here are some tools to help you find your potential followers:
● Twitter search and lists● Google search● Blog search and lists● Recommended subscribers on YouTube● Followerwonk● Tweetreach● Buzzsumo
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Tips for writing a social media bio
Keep it relevant & talk about your businessLimited number of characters. This should be short and straight to the point. Talking about what your business does. Make sure you use some of your keywords around your business.
Keep it clear & consistentRegularly update your branding e.g seasonal / products. Keep it clear, they have to ‘get it’ instantly
Show your personality & Have funBe honest and make sure everything you say in your Bio is true.
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The power of YouTube
In 2014 Digital overtook TV as the primary source of media consumption in Britain
Mobile is the key driver to this category - 45% of all videos viewed online are through tablet or Mobile device.
Be a Thought LeaderCreate educational videos that offer genuine value to users, no need to sell.
Create shareable contentViewers are more likely to share a video that elicits a strong emotional response.
Identify potential collaboratorsResearch popular YouTube creators who share your target audience.
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Source: eMarketer, March 2014
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g.co/creatoracademy
Learn from everyday experts
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Google My Business
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How do you look on Google?
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Go to google.com/business
Claim your business listing
Complete your business profile
Be found on Google
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Summary (your 4 things to do today)
Book a sessiong.co/newcastlegarage
Make it mobile friendlyg.co/mobilefriendly
Manage your presence on Googlegoogle.com/business
Is it mobile friendly?
Have you claimed your listing?
NO
NO
NO
YES
YES
YES
Do you have a website?
Get tips from expertsg.co/creatoracademy
Have you considered online video
NO
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Learn more: g.co/digitalgarage
Share your story: goo.gl/LX7ky6
Thank You!
Slides: goo.gl/FeGrYo
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