Kick off at 1:02pm! Looking forward to it :)

Improve Your Instagram in Under an Hour

-Sabel @sabelharris

Improve Your Instagram in Under an Hour!

Welcome to...

1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A

We’ll Discuss...

1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A

We’ll Discuss...

{Fact: Attendees who ask questions have killer Instagram accounts. }

1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A

We’ll Discuss...

{All things you’ll be able to do in under an hour}

What’s a TrackMaven Webinar without a cute corgi photo?

To Be Honest Though....

Instagram History

Let’s Dive In!

2010

2011

2012

Today

Instagram launched Oct. 6, 2010

Instagram History

Let’s Dive In!

2010 2011

2012 Today

Bought by FB in April 2012

Instagram History

Let’s Dive In!

2010 2011

2012 Today

Hits 100 Million users in Feb. 2013

Instagram History

Let’s Dive In!

2010 2011

2012 Today

June 20,2013 Video is released

Instagram History

Let’s Dive In!

2010 2011

2012 Today

Over 150 million users.

Instagram Background

Let’s Dive In!

-150 Million Active Users -60% of Users are Outside of the United States -1.2 Billion Likes Daily -55 Million Photos are Posted Per Day

Mobile UX Breakdown

Mobile

UX Breakdown

Home Feed - All of the photos from the users you follow

Mobile

UX Breakdown

Explore-Or the in app search for users to discover other users and hashtags.

Mobile ContinuedUX Breakdown

Popular PageTheories Behind the Popular Page... !

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

-“We use a special formula to determine which photos make it to the Explore tab.” -Couple Different Theories…

1. Multi-Channel Sharing

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

-“We use a special formula to determine which photos make it to the Explore tab.” -Several Different Theories…

1. Multi-Channel Sharing

Let’s take a look at this one.

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

1. Multi-Channel Sharing

Geotagging

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

1. Multi-Channel Sharing

Geotagging

Tagged other users

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

1. Multi-Channel Sharing

Tweeted the Instagram Post

Out

Theories on the Popular Page

UX BreakdownSo you want your photo on the Popular Page?

1. Multi-Channel Sharing - Knapp has 109K followers on Instagram, but barely over 1K on Twitter - Maximized capabilities on Instagram - His photo made it to the Page in under an hour - Geotag, Tag other users, Share on Other Platforms

Mobile Continued

UX Breakdown

Following & News- What the users you follow are liking and interactions happening on your photos.

Mobile ContinuedUX Breakdown

Your Profile Page

Mobile ContinuedUX Breakdown

Your Profile PageWhat your followers will see and

houses all of your Instagram posts.

Mobile ContinuedUX Breakdown

Camera

Mobile ContinuedUX Breakdown

CameraWhere the magic happens.

Desktop

UX Breakdown

Desktop Browser -(http://www.instagram.com/(yourusername)

Desktop

UX Breakdown

Desktop Browser - (http://www.instagram/(yourusername)

These posts interchange in

and out.

Desktop

UX Breakdown

Your posts

DesktopUX Breakdown

Each individual posting

Anatomy of a Photo

Anatomy of a Photo

Username

Anatomy of a Photo

Username

Interactions

Anatomy of a Photo

Username

Interactions

The Post

Anatomy of a Photo

What’s so great about this post?

-Smaller Brand -8,937 Interactions -Over the last month Herschel Supply received an average of 8,230.5 interactions per post !!!!

Anatomy of a Photo

What’s so great about this post versus this one?

-Much Larger Brand (50,000 more followers) -Similar bag photo -7,055 Interactions -Over the last month an avg. 7,588.75

- Gathered all of the F500 Instagram Accounts - 19,009 pictures and 243 videos (Posts until September 17th, 2013) - Out of the 500, 123 have Instagram Accounts

TrackMaven’s Instagram Report

Best Day and Time

Posting Strategies

We broke down the most frequent and most effective days of the week. The graph to the right

is the normalized data.

Best Day and Time

Posting Strategies

-55 Million photos are posted per day -We looked at the 19,009 posts -Thursday is the most popular day of the week.

Best Day and Time

Posting Strategies

-24/7 Platform -ComScore reported that users spend on average about 257 minutes on Instagram a month

!

Best Day and Time

Posting Strategies

Flat graph for most effective time of day !

Best Day and Time

Posting Strategies

Video effectiveness is impacted by time of day

Filters

Posting Strategies

Most Popular Filters

Posting Strategies

Normal or #NoFilter Lo-fi X-Pro II

Most Effective Filters

Posting Strategies

Normal or #NoFilterMayfair Inkwell

Most Effective Filters

Posting Strategies

Normal or #NoFilterMayfair Inkwell

-Mayfair brings in on average 23.044 interactions -Normal comes in with 18.009 average interactions -Inkwell follows with 16.407 interactions

Photo vs. Video

Posting Strategies

Most of the posts by the Fortune 500 have been pictures.

Photo vs. Video

Posting Strategies

-And pictures still have a higher effectiveness receiving on average 37 interactions per 1,000 followers.

Photo vs. Video

Posting Strategies

-However, that isn’t saying you shouldn’t post videos...

Photo vs. Video

Posting Strategies

-Video is still relatively new -Many haven’t figured out effective strategy for video yet -People now have to watch videos, Instagram no longer lets users disable video auto-play

Photo vs. Video

Posting Strategies

Example of an Effective Video

-RVCA, a surf/skate apparel company -74,034 followers -Frequently posts videos and photos the same day

Photo vs. Video

Posting Strategies

Example of an Effective Video

-Received over 5,284 Interactions -Comparing to a photo they posted the same day that only got 4,457 interactions

HashtagsPosting Strategies

Brands with more than 1,000 Followers

Hashtags

Posting Strategies

4-5 hashtags is the golden number.

Interactions and CaptionsPosting Strategies

Brands with less than 1,000 followers

HashtagsPosting Strategies

11 Hashtags?! More Hashtags = More Interactions

More Discoveries

HashtagsPosting Strategies

-Fedex has an avg. engagement rate of 73.68 per 1,000 followers -Uses an average of 4.7 hashtags -Two examples above had strong engagement vs. their typical content -Hashtags used have broad applicability

EmbedTips for Revamp

Embed the actual posts in your blog, website, etc.

Tips for RevampCTAs

Users can click on that URL.

Tips for RevampCTAs

Gap uses great examples of CTAs

Tips for RevampCTAs

Users can click on this too and it opens in Safari.

Tips for RevampCTAs

Users can click on this too and it opens in Safari.

They also tell users to tag their photos with #Starbucks

Consistent Campaign

Tips for Revamp

Everlane uses consistency to group Instagram photos together

Consistent Campaign

Tips for Revamp

-They uploaded posts around the same timeframe -Line Grouped Together -#EverlaneExploresSpain -Common Filter

Sharing

Tips for Revamp

Connect your other social media accounts to share on those platforms too

Sharing

Tips for Revamp

Connect your other social media accounts to share on those platforms too

{You could end up on the popular page!}

Tagging and Location

Tips for Revamp

Going to venues, taking an Instagram post, and then geotagging it.

Tagging and Location

Tips for Revamp

The Filmore is another great example of this and discovers the concert goers photos through the geo-tagging function.

Tagging and Location

Tips for Revamp

The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.

Hey, look there’s my photo!

Tagging and Location

Tips for Revamp

The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.

Tagging and Location

Tips for Revamp

The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.

Hey, look they liked my photo!

Studio Design

Other Apps to Use

Studio Design- Design for your photos! Add graphics to any photos for an extra oomph.

VSCO Cam

Other Apps to Use

VSCO Cam- Brings you stunning, in depth filters that give you a professional touch to your pictures. Also, their camera mode is simple, but provides complexity like an SLR.

Camera+

Other Apps to Use

Camera+ - Similar with VSCO Cam, but specifically for photos. They have a variety of filters to choose from and some will help clarify the dark/blurry images.

IFTTT

Other Apps to Use

IFTTT- “Put the Internet to work for you.” hundreds of recipes in order to simply some of your apps. A useful recipe is the one to share Instagram pictures on Twitter.

Brands using IFTTTOther Apps to Use

Ralph Lauren

Brands using IFTTTOther Apps to Use

Ralph LaurenInstagram

Brands using IFTTTOther Apps to Use

Ralph LaurenInstagram

Twitter Card Picture

Optimize

Takeaways

- Use Hashtags - Use effective filters - Actively upload great posts

Utilize the basics

Takeaways

- Update your Profile with your website - Understand Mobile and Desktop

Social Discovery

Takeaways

- In app search - Hashtags - Geotagging

Social Discovery

Takeaways

- In app search - Hashtags - Geotagging

How do you think we find all of our corgi pics?

Visually Appealing

Takeaways

-Visual Platform -Different from Twitter or Facebook because it’s about the actual structure of the content/photos

Visually Charged Takeaways

-Visuals Rule -Michael Kors Campaign -#WatchHungerStop -Streamed Photos on Times Square

Identify Goals and Use Instagram!

Takeaways

- Recruitment, Culture, Promotion, - Who are you as a brand? - Increases word of mouth - Rounds out your social holdings - Identify your goal & build your strategy around that

Identity

Takeaways

-Starbucks connects with users on Instagram through visuals and wants users to connect with the life-style they project.

Identity

Takeaways

B2B is a whole different story.

Identity

Takeaways

B2B is a whole different story.

EX: Oracle -Show users their culture -What they do as a company to strengthen their brand image -Promote Job Recruitment

Q & A

Don’t be shy; ask me any questions you have!

I’ll email out the slides after this! Here’s all of my contact info:

Thanks for joining!

Sabel Harris t: @sabelharris

e: sabel@trackmaven.com