Improve Your Instagram In Under an Hour
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Transcript of Improve Your Instagram In Under an Hour
Kick off at 1:02pm! Looking forward to it :)
Improve Your Instagram in Under an Hour
-Sabel @sabelharris
Improve Your Instagram in Under an Hour!
Welcome to...
1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A
We’ll Discuss...
1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A
We’ll Discuss...
{Fact: Attendees who ask questions have killer Instagram accounts. }
1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A
We’ll Discuss...
{All things you’ll be able to do in under an hour}
What’s a TrackMaven Webinar without a cute corgi photo?
To Be Honest Though....
Instagram History
Let’s Dive In!
2010
2011
2012
Today
Instagram launched Oct. 6, 2010
Instagram History
Let’s Dive In!
2010 2011
2012 Today
Bought by FB in April 2012
Instagram History
Let’s Dive In!
2010 2011
2012 Today
Hits 100 Million users in Feb. 2013
Instagram History
Let’s Dive In!
2010 2011
2012 Today
June 20,2013 Video is released
Instagram History
Let’s Dive In!
2010 2011
2012 Today
Over 150 million users.
Instagram Background
Let’s Dive In!
-150 Million Active Users -60% of Users are Outside of the United States -1.2 Billion Likes Daily -55 Million Photos are Posted Per Day
Mobile UX Breakdown
Mobile
UX Breakdown
Home Feed - All of the photos from the users you follow
Mobile
UX Breakdown
Explore-Or the in app search for users to discover other users and hashtags.
Mobile ContinuedUX Breakdown
Popular PageTheories Behind the Popular Page... !
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
-“We use a special formula to determine which photos make it to the Explore tab.” -Couple Different Theories…
1. Multi-Channel Sharing
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
-“We use a special formula to determine which photos make it to the Explore tab.” -Several Different Theories…
1. Multi-Channel Sharing
Let’s take a look at this one.
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
1. Multi-Channel Sharing
Geotagging
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
1. Multi-Channel Sharing
Geotagging
Tagged other users
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
1. Multi-Channel Sharing
Tweeted the Instagram Post
Out
Theories on the Popular Page
UX BreakdownSo you want your photo on the Popular Page?
1. Multi-Channel Sharing - Knapp has 109K followers on Instagram, but barely over 1K on Twitter - Maximized capabilities on Instagram - His photo made it to the Page in under an hour - Geotag, Tag other users, Share on Other Platforms
Mobile Continued
UX Breakdown
Following & News- What the users you follow are liking and interactions happening on your photos.
Mobile ContinuedUX Breakdown
Your Profile Page
Mobile ContinuedUX Breakdown
Your Profile PageWhat your followers will see and
houses all of your Instagram posts.
Mobile ContinuedUX Breakdown
Camera
Mobile ContinuedUX Breakdown
CameraWhere the magic happens.
Desktop
UX Breakdown
Desktop Browser -(http://www.instagram.com/(yourusername)
Desktop
UX Breakdown
Desktop Browser - (http://www.instagram/(yourusername)
These posts interchange in
and out.
Desktop
UX Breakdown
Your posts
DesktopUX Breakdown
Each individual posting
Anatomy of a Photo
Anatomy of a Photo
Username
Anatomy of a Photo
Username
Interactions
Anatomy of a Photo
Username
Interactions
The Post
Anatomy of a Photo
What’s so great about this post?
-Smaller Brand -8,937 Interactions -Over the last month Herschel Supply received an average of 8,230.5 interactions per post !!!!
Anatomy of a Photo
What’s so great about this post versus this one?
-Much Larger Brand (50,000 more followers) -Similar bag photo -7,055 Interactions -Over the last month an avg. 7,588.75
- Gathered all of the F500 Instagram Accounts - 19,009 pictures and 243 videos (Posts until September 17th, 2013) - Out of the 500, 123 have Instagram Accounts
TrackMaven’s Instagram Report
Best Day and Time
Posting Strategies
We broke down the most frequent and most effective days of the week. The graph to the right
is the normalized data.
Best Day and Time
Posting Strategies
-55 Million photos are posted per day -We looked at the 19,009 posts -Thursday is the most popular day of the week.
Best Day and Time
Posting Strategies
-24/7 Platform -ComScore reported that users spend on average about 257 minutes on Instagram a month
!
Best Day and Time
Posting Strategies
Flat graph for most effective time of day !
Best Day and Time
Posting Strategies
Video effectiveness is impacted by time of day
Filters
Posting Strategies
Most Popular Filters
Posting Strategies
Normal or #NoFilter Lo-fi X-Pro II
Most Effective Filters
Posting Strategies
Normal or #NoFilterMayfair Inkwell
Most Effective Filters
Posting Strategies
Normal or #NoFilterMayfair Inkwell
-Mayfair brings in on average 23.044 interactions -Normal comes in with 18.009 average interactions -Inkwell follows with 16.407 interactions
Photo vs. Video
Posting Strategies
Most of the posts by the Fortune 500 have been pictures.
Photo vs. Video
Posting Strategies
-And pictures still have a higher effectiveness receiving on average 37 interactions per 1,000 followers.
Photo vs. Video
Posting Strategies
-However, that isn’t saying you shouldn’t post videos...
Photo vs. Video
Posting Strategies
-Video is still relatively new -Many haven’t figured out effective strategy for video yet -People now have to watch videos, Instagram no longer lets users disable video auto-play
Photo vs. Video
Posting Strategies
Example of an Effective Video
-RVCA, a surf/skate apparel company -74,034 followers -Frequently posts videos and photos the same day
Photo vs. Video
Posting Strategies
Example of an Effective Video
-Received over 5,284 Interactions -Comparing to a photo they posted the same day that only got 4,457 interactions
HashtagsPosting Strategies
Brands with more than 1,000 Followers
Hashtags
Posting Strategies
4-5 hashtags is the golden number.
Interactions and CaptionsPosting Strategies
Brands with less than 1,000 followers
HashtagsPosting Strategies
11 Hashtags?! More Hashtags = More Interactions
More Discoveries
HashtagsPosting Strategies
-Fedex has an avg. engagement rate of 73.68 per 1,000 followers -Uses an average of 4.7 hashtags -Two examples above had strong engagement vs. their typical content -Hashtags used have broad applicability
EmbedTips for Revamp
Embed the actual posts in your blog, website, etc.
Tips for RevampCTAs
Users can click on that URL.
Tips for RevampCTAs
Gap uses great examples of CTAs
Tips for RevampCTAs
Users can click on this too and it opens in Safari.
Tips for RevampCTAs
Users can click on this too and it opens in Safari.
They also tell users to tag their photos with #Starbucks
Consistent Campaign
Tips for Revamp
Everlane uses consistency to group Instagram photos together
Consistent Campaign
Tips for Revamp
-They uploaded posts around the same timeframe -Line Grouped Together -#EverlaneExploresSpain -Common Filter
Sharing
Tips for Revamp
Connect your other social media accounts to share on those platforms too
Sharing
Tips for Revamp
Connect your other social media accounts to share on those platforms too
{You could end up on the popular page!}
Tagging and Location
Tips for Revamp
Going to venues, taking an Instagram post, and then geotagging it.
Tagging and Location
Tips for Revamp
The Filmore is another great example of this and discovers the concert goers photos through the geo-tagging function.
Tagging and Location
Tips for Revamp
The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
Hey, look there’s my photo!
Tagging and Location
Tips for Revamp
The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
Tagging and Location
Tips for Revamp
The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
Hey, look they liked my photo!
Studio Design
Other Apps to Use
Studio Design- Design for your photos! Add graphics to any photos for an extra oomph.
VSCO Cam
Other Apps to Use
VSCO Cam- Brings you stunning, in depth filters that give you a professional touch to your pictures. Also, their camera mode is simple, but provides complexity like an SLR.
Camera+
Other Apps to Use
Camera+ - Similar with VSCO Cam, but specifically for photos. They have a variety of filters to choose from and some will help clarify the dark/blurry images.
IFTTT
Other Apps to Use
IFTTT- “Put the Internet to work for you.” hundreds of recipes in order to simply some of your apps. A useful recipe is the one to share Instagram pictures on Twitter.
Brands using IFTTTOther Apps to Use
Ralph Lauren
Brands using IFTTTOther Apps to Use
Ralph LaurenInstagram
Brands using IFTTTOther Apps to Use
Ralph LaurenInstagram
Twitter Card Picture
Optimize
Takeaways
- Use Hashtags - Use effective filters - Actively upload great posts
Utilize the basics
Takeaways
- Update your Profile with your website - Understand Mobile and Desktop
Social Discovery
Takeaways
- In app search - Hashtags - Geotagging
Social Discovery
Takeaways
- In app search - Hashtags - Geotagging
How do you think we find all of our corgi pics?
Visually Appealing
Takeaways
-Visual Platform -Different from Twitter or Facebook because it’s about the actual structure of the content/photos
Visually Charged Takeaways
-Visuals Rule -Michael Kors Campaign -#WatchHungerStop -Streamed Photos on Times Square
Identify Goals and Use Instagram!
Takeaways
- Recruitment, Culture, Promotion, - Who are you as a brand? - Increases word of mouth - Rounds out your social holdings - Identify your goal & build your strategy around that
Identity
Takeaways
-Starbucks connects with users on Instagram through visuals and wants users to connect with the life-style they project.
Identity
Takeaways
B2B is a whole different story.
Identity
Takeaways
B2B is a whole different story.
EX: Oracle -Show users their culture -What they do as a company to strengthen their brand image -Promote Job Recruitment
Q & A
Don’t be shy; ask me any questions you have!
I’ll email out the slides after this! Here’s all of my contact info:
Thanks for joining!
Sabel Harris t: @sabelharris