AD SPEND CHANGEPre-Global Impact (March 1-4) vs. Post-Global Impact (March 15-18)

NE WS

HOBBIES & INTERESTS

TECHNOLOGY & COMPUT ING

EDUCAT ION

CAREERS

AUTOMOTIVE

HE ALTH & F ITNESS

SHOPPING

PE TS

SOCIE T Y

ST YLE & FASHION

RE AL ESTATE

PERSONAL F INANCE

FOOD & DR INK

HOME & G ARDEN

BUSINESS

AR TS & ENTER TA INMENT

FAMILY & PARENT ING

SCIENCE

SPOR TS

TR AVEL

L AW, GOVERNMENT & POL IT ICS

52%

31%

14%

13%

10%

10%

9%

8%

8%

3%

3%

0.8%

-0.2%

-0.3%

-2%

-7%

-13%

-24%

-26%

-40%

-65%

-72%*

TR AVEL

3/1 3/18

AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES

3/1 3/18

SPOR TS

3/1 3/18

SCIENCE

NE WS

3/1 3/18

AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES

3/1 3/18

HOBBIES & INTEREST

3/1 3/18

TECHNOLOGY & COMPUT ING

© 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc.

Research Contact:

SUSAN WU

Director, Marketing Research

susan.wu@pubmatic.com

Press Contact:

BROADSHEET COMMUNICATIONS

pubmaticteam@broadsheetcomms.com

PubMatic’s data analytics team analyzes over 13 trillion global advertiser

bids on a monthly basis, utilizing the company’s best-in-class analytics

capabilities. This snapshot is based on PubMatic-sourced operational data.

*Decline in figures is correlated to political ad spending.

IMPACT OF COVID-19 ON GLOBAL AD SPENDMAR CH 2020