IMPACT OF COVID-19 ON GLOBAL AD SPEND - Pubmatic · 2020. 3. 24. · ad spend change pre-global...
Transcript of IMPACT OF COVID-19 ON GLOBAL AD SPEND - Pubmatic · 2020. 3. 24. · ad spend change pre-global...
AD SPEND CHANGEPre-Global Impact (March 1-4) vs. Post-Global Impact (March 15-18)
NE WS
HOBBIES & INTERESTS
TECHNOLOGY & COMPUT ING
EDUCAT ION
CAREERS
AUTOMOTIVE
HE ALTH & F ITNESS
SHOPPING
PE TS
SOCIE T Y
ST YLE & FASHION
RE AL ESTATE
PERSONAL F INANCE
FOOD & DR INK
HOME & G ARDEN
BUSINESS
AR TS & ENTER TA INMENT
FAMILY & PARENT ING
SCIENCE
SPOR TS
TR AVEL
L AW, GOVERNMENT & POL IT ICS
52%
31%
14%
13%
10%
10%
9%
8%
8%
3%
3%
0.8%
-0.2%
-0.3%
-2%
-7%
-13%
-24%
-26%
-40%
-65%
-72%*
TR AVEL
3/1 3/18
AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES
3/1 3/18
SPOR TS
3/1 3/18
SCIENCE
NE WS
3/1 3/18
AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES
3/1 3/18
HOBBIES & INTEREST
3/1 3/18
TECHNOLOGY & COMPUT ING
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Research Contact:
SUSAN WU
Director, Marketing Research
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BROADSHEET COMMUNICATIONS
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*Decline in figures is correlated to political ad spending.
IMPACT OF COVID-19 ON GLOBAL AD SPENDMAR CH 2020