Image SEO & Optimization for WordPressAshley Cameron

Image SEO & Optimizationfor WordPress

Image SEO & Optimization for WordPressAshley Cameron

IMAGE BASICS

Image SEO & Optimization for WordPressAshley Cameron

RGB vs CMYKRGB - for web; has a larger color space than can be produced on press; files are smaller since there are only 3 color channels vs 4

CMYK - for print

COLOR SPACE

Image SEO & Optimization for WordPressAshley Cameron

JPG/JPEG vs PNGJPG - most popular; works well for complex images, photographs, most images you’ll upload into the media library; ability to be compressed into smaller file sizes which helps with page load time

PNG - allows for more colors than JPG; doesn’t lose quality when compressed; great for logos, icons/graphics and when you need a transparent background

FILE TYPE

Image SEO & Optimization for WordPressAshley Cameron

RESOLUTION

72ppi

PIXEL DIMENSIONS

PIXELS

Image SEO & Optimization for WordPressAshley Cameron

DIMENSIONS

1200px

MAX WIDTH/HEIGHT

1200pxPORTRAIT / VERTICAL GENERAL CONTENT

1600-2200pxBACKGROUND / BANNER

LANDSCAPE / HORIZONTAL

Image SEO & Optimization for WordPressAshley Cameron

FILE SIZE

200-350KB

SAVE FOR WEB

< 500KBlarge/background images general content/featured images

Image SEO & Optimization for WordPressAshley Cameron

FILENAME

Smiling-woman-on-phone-coffee.jpg

IMAGE DESCRIPTOR

DSC_0256.jpg

Smiling-woman-on-phone-coffee.jpg

Image SEO & Optimization for WordPressAshley Cameron

RESOURCESADDITIONAL TIPS

Resize & name your images before uploading them

TinyPNG.com

Image SEO & Optimization for WordPressAshley Cameron

WordPress Setup

Image SEO & Optimization for WordPressAshley Cameron

WordPress PluginsImsanityhttps://wordpress.org/plugins/imsanity/

Smush IThttps://wordpress.org/plugins/wp-smushit/

WP-Optimize https://wordpress.org/plugins/wp-optimize/

Image SEO & Optimization for WordPressAshley Cameron

Additional Thoughts