Post on 26-Jan-2017
Asian games market –
it’s another planet that you
don’t know yet
Ilya Salamatov, Director of Business Development, 101XP
Asian games market
Key regions
- China
- South Korea
- Japan
- South-East Asia
What are the main features?
High dynamicMarket leaders change almost every month
Oct 11, 2016, Chinese Top Grossing May 1, 2016, Chinese Top Grossing
Genres
What is popular?
- SLG (Strategy)
- RPG (ARPG)
- Battlers (DOTA Legend was huge!)
- Shooting games (to some extent)
Genre landscape is actually quite different from what we used to see in the West.
Hardcore and midcore games are dominant, while casual titles are declining.
GenresARPG became on of the most dominant genres on Asian market
Raven, Netmarble Korea, 2015
Genre feats
- Grinding
- Top-notch visuals
- Autoplay
- Heavy monetization
Market diversityBlade&Soul, PC client, MMORPG Westward Journey, Mobile RPG
Rulers of Ancient World, Web browser
- PC Client games are in demand
- There are hit games in every possible
format
- Premium games are growing, but still
weak (comparatively)
Local IPs
Using local Intellectual properties reduces
marketing costs quite a bit.
- Novels
- TV Shows and movies
- Manga
- Classic literature
- Bonus – celebrities!
How to get in?
- Local partner
- Self-publishing
- Be prepared to change a lot
Asian Gamedev
- Humongous teams
- Churning out tons of content
- Huge variety of studios
- Very competitive
- Crunch times!