Asian games market –

it’s another planet that you

don’t know yet

Ilya Salamatov, Director of Business Development, 101XP

Asian games market

Key regions

- China

- South Korea

- Japan

- South-East Asia

What are the main features?

High dynamicMarket leaders change almost every month

Oct 11, 2016, Chinese Top Grossing May 1, 2016, Chinese Top Grossing

Genres

What is popular?

- SLG (Strategy)

- RPG (ARPG)

- Battlers (DOTA Legend was huge!)

- Shooting games (to some extent)

Genre landscape is actually quite different from what we used to see in the West.

Hardcore and midcore games are dominant, while casual titles are declining.

GenresARPG became on of the most dominant genres on Asian market

Raven, Netmarble Korea, 2015

Genre feats

- Grinding

- Top-notch visuals

- Autoplay

- Heavy monetization

Market diversityBlade&Soul, PC client, MMORPG Westward Journey, Mobile RPG

Rulers of Ancient World, Web browser

- PC Client games are in demand

- There are hit games in every possible

format

- Premium games are growing, but still

weak (comparatively)

Local IPs

Using local Intellectual properties reduces

marketing costs quite a bit.

- Novels

- TV Shows and movies

- Manga

- Classic literature

- Bonus – celebrities!

How to get in?

- Local partner

- Self-publishing

- Be prepared to change a lot

Asian Gamedev

- Humongous teams

- Churning out tons of content

- Huge variety of studios

- Very competitive

- Crunch times!

Thank you!

Ilya Salamatov, BD Director, 101XP.com

Salamatov@101xp.com