Post on 22-Jan-2018
IHMISET JA MUUTOSTIVI UX Think Big, 6.6.2017
Sami Niemelä Founding partner, designer @samin
+358 50 528 9265sami@nordkapp.fi
www.nordkapp.fi@Nordkapp
HEL AMSAs a company, our DNA is international and digital. We have been working on several continents and currently have studios in Helsinki and Amsterdam.
Our reach
Our work: Pivo
Our work
We work with ING in Amsterdam to build new financial products and services. You’ll hear more about this in early 2017.
Our work
in 2015, we worked with Santander to enhance their innovation capabilities via product design. strm.finance is a platform consisting of digital service and physical sensor.
t
movesense.com
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Winner: The most Innovative Digital Service in Finland, Grand One 2017
Acquired by Apple Inc, in 05 / 2017
Our work: Future of driving experience with Rightware
We work with Umbra to make their mission of to display any 3D content in real time on any piece of hardware.
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www.nordkapp.fi@NordkappOur work
We worked on Sonera rebrand to Telia inside organisation, on customer experience vision, organisation structure and strategy, and of course products and services: Minun Telia app, and telia.fi
#UUSIYHTEYS
The future always comes too fast and in the wrong order.”
― Alvin Toffler
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@samin
Automation Metaverse
Abundance
Scarcity
Climate change, uncertainty, politics, ethics
Moore’s law, platform economy, cryptocurrencies, new work
Augmented / mixed /
virtual reality
New interfaces Big Data
AI Robotics Machine learning Nanotech Biotech
Build
ing
the
Agile
Bus
ines
s th
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ion
By N
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eter
Abr
aham
The change is logarithmic
The Agile Context Model
Build
ing
the
Agile
Bus
ines
s th
roug
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nsfo
rmat
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By N
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n, P
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Abr
aham
Build
ing
the
Agile
Bus
ines
s th
roug
h D
igita
l Tra
nsfo
rmat
ion
By N
eil P
erki
n, P
eter
Abr
aham
Build
ing
the
Agile
Bus
ines
s th
roug
h D
igita
l Tra
nsfo
rmat
ion
By N
eil P
erki
n, P
eter
Abr
aham
Disruption happens at peak maturity
WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY
http
://w
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.mck
inse
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/indu
strie
s/fin
anci
al-s
ervi
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our-
insi
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-agi
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form
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http
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/indu
strie
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Agility is about flexibility and the ability of an organization to rapidly adapt and steer itself in a new direction. It’s about minimizing handovers and bureaucracy, and empowering people.
—Bart Schlatmann, ING
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@samin
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@samin
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“For majority, sleep isn’t a medical problem, it’s a psychological problem.”
“If you’re happier and healthier you can give so much to others.”
“Sleep is the the bedrock of life”
“Everything gets better after a good nights sleep”
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Don’t get me wrong. I love Wendy’s, but I’ve never thought I was participating in “leadership, innovation, and partnerships” when I ordered a hamburger there.”
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— Guy Kawasaki on mantras
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"The Lost Interview" of Steve Jobs by Robert Cringely,
Design competence mostly as an external asset
Design competence internalized from a design
department
Design competence owned by every end to end product
team
Design is embedded throughout the whole
organisation
TIME +1 Years +2 Years +3 Years
Degrees of Maturity
Adap
ted
from
Sab
ine
Jung
inge
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latio
nshi
p m
odel
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@samin
NOT selling OUR way of doingThis is not the design process you are looking for
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@samin
WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY
Fallacy of value
KUUNTELE KITEYTÄ VIESTI TODENNA
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@samin
HAASTATTELUT TUTKIMUS
VISIO ORGANISAATIO ROADMAP
KESKUSTELE KUUNTELE ITEROI
TUOTTEET PALVELUT ASIAKKUUS TAPA TOIMIA MITTARIT …
MATKA ON VASTA ALUSSA
Precursor Invention Development Maturity False pretenders Obsolence
Innovation timeline (Ray Kurzweil)
✅ OIKEAT IHMISET ✅ VISIO JA KITEYTYS ✅ JALKAUTUS TEOIKSI ✅ OIKEA TAPA TEHDÄ ✅ OIKEAT MITTARIT
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@saminMUUTTUVAN BISNEKSEN CHECKLIST
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@samin
AINOA TAPA MUUTTUA ON MUUTTUA YHDESSÄ.”
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@samin
“In games, there’s no magic formula or strategy. It’s like books or music or movies – it’s the magic of the people.”
— Ilkka Paananen, Supercell
Hullut näyttävät suunnan
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@samin
Yhdessä.
Change is a leap of faith.
1 — Don’t ask for permission,ask for forgiveness 2 — Think fast, learn fast. Velocity or death. 3 — Trust by Default 4 — Own mistakes, share successes 5 — Start from anywher
KIITOS
Sami Niemelä Founding partner, creative director
+358 50 528 9265sami@nordkapp.fi