IDEA VALIDATION

Sindhu Prabowo Dilaksono @jusjeruk

Bali Startup Camp 18-20 September 2015

HOW TO USE THE VALIDATION BOARD TO TEST YOUR STARTUP IDEA

The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.

SO MANY PRODUCTS FAIL BECAUSE THEY AREN’T SOLVING A PROBLEM THAT CUSTOMERS CARE ENOUGH ABOUT.

KEEP TRACK OF PIVOTS

PRODUCT= EXPERIMENT

PROGRESS= VALIDATED LEARNING

KEEP TRACK OF PIVOTS

STEP 1: DEFINE YOUR HYPOTHESIS

CUSTOMER

PROBLEM

CUSTOMER

PROBLEM

MUST BE SPECIFIC TO THE PERSON!

INCORRECT: “PEOPLE ARE NOT RECYCLING” IS NOT A PROBLEM SOMEONE HAS

CORRECT: • “FORGET THE DAY OF THE

WEEK FOR COLLECTION”

• CONFUSED HOW TO SORT PLASTICS

TWO SIMILAR BUT DIFFERENT PROBLEMS

SOLUTIONDO NOT DEFINE UNTIL THE PROBLEM VALIDATED

WHY? BECAUSE EVERY PROBLEM HAS MULTIPLE SOLUTIONS

CUSTOMER

PROBLEM

PRODUCT= EXPERIMENT

STEP 2: PLAN YOUR MVP

WHAT MUST WE LEARN?

• WHAT ARE THE CORE ASSUMPTIONS OF OUR BUSINESS?

• PRIORITIZE: WHICH ASSUMPTION IS THE RISKIEST?

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION RISKIEST ASSUMPTION

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION

RISKIEST ASSUMPTION

WHAT DO WE BUILD TO TEST?

1. EXPLORATION DO CUSTOMER INTERVIEW

2. PITCH FIND SPECIFIC SOLUTION

3. CONCIERGE DELIVER CUSTOMER EXPECTATION

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION

RISKIEST ASSUMPTION

RIGHT METHOD

HOW DO WE MEASURE RESULT?

DECIDE ON THE WEAKEST OUTCOME YOU WILL ACCEPT AS VALIDATION/MINIMUM SUCCESS CRITERION

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION

RISKIEST ASSUMPTION

RIGHT METHOD

MINIMUM SUCCESS

AND GET OUT OF THE BUILDING!

PROGRESS= VALIDATED LEARNING

STEP 3: ANALYZE RESULTS

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION

RISKIEST ASSUMPTION

RIGHT METHOD

REMEMBER IF NOT VALIDATED, PIVOT THE HYPOTHESIS

CUSTOMER

PROBLEM

ASSUMPTION ASSUMPTION

ASSUMPTION

RISKIEST ASSUMPTION

RIGHT METHOD

DIFFERENT CUSTOMER

SAME PROBLEM

RISKIEST ASSUMPTION

2

“WHOEVER LEARNS THE FASTEST, WINS”

LARRY LENIHAN, FIRSTMARK CAPITAL

TOOLS TO SUCCESS

VALIDATION BOARD Customer Validation

LEAN CANVAS Product Validation

BUSINESS MODEL CANVAS Business Validation

SUMMARY

3 STAGES OF SUCCESS

STARTUP

STAY UP

SCALE UP

Customer Validation

Product Validation

Business Validation

Build MVP, Launch & Learn, Refine, Repeat.

THANK YOU!

Remember if your dreams don’t scare you, they’re not big enough

Follow me on Twitter @jusjeruk

Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials