Validation board animated
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Transcript of Validation board animated
Validation Board
Validation BoardTrack Pivots Start 1st Pivot 2nd Pivot 3rd Pivot
Customer Hypothesis Tip: One sticky note per box
ProblemHypothesis Tip: For two-sided markets,
validate the riskiest side first
Solution Hypothesis
Tip: Do not define a solution until you have validated the problem
Project Team Leader
Core AssumptionsAny assumption that, if invalidated, will break the business
Riskiest Assumption
Method
Minimum Success Criterion
Design Experiment Results
GET OUT
OF THE BLDG
Validated
1 2 1 2
3 4 3 4
5 6 5 6
Which assumption is the most uncertain?
What is the easiest way to test the assumption?
What is the minimum outcome still considered as validation?
If validated, explore the next riskiest hypothesis
Only put the riskiest assumption from an experiment in these boxes.Record data and insights separately
Template from www.validationboard.com(free for educational use but not for commercial software design) Adapted and animated by Erkko Autio and Selina Cao
HERE I LIST MY HYPOTHESES FOR THE
INITIAL IDEA (separate
for customers, problem, solution)
HERE I LIST MY CORE
ASSUMPTIONS (DERIVED
FROM HYPOTHESES)
HERE I LIST MY ELABORATED HYPOTHESES FOR EACH ROUND OF PIVOTING
IF A CORE ASSUMPTION GETS INVALI-DATED, I NEED TO PIVOT
If invalidated, pivot at least one core hypothesis
InvalidatedTip: clear all post-its from this area aftereach experiment is complete
IF MY ASSUMPTION IS VALIDATED, I MOVE TO THE NEXT CORE ASSUMPTION
Start Here!
TWEAK A NEW SET OF
HYPOTHESES FOR EACH
PIVOT. REPEAT THE CYCLE UNTIL DONE
HERE I LIST LESSONS AND INSIGHTS FROM MY HYPOTHESIS TESTS
GET OUT
OF THE BLDG
THE RISKIESTASSUMPTION GOESHERE FOR TESTINGHERE I DEVELOP
A WAY TO TEST THE ASSUMPTION
HERE I DECIDE HOW A SUCCESSFUL EXPERI-MENT LOOKS LIKE
Validation Board
Validation BoardTrack Pivots Start 1st Pivot 2nd Pivot 3rd Pivot
Customer Hypothesis Tip: One sticky note per box
ProblemHypothesis Tip: For two-sided markets,
validate the riskiest side first
Solution Hypothesis
Tip: Do not define a solution until you have validated the problem
Project Team Leader
Core AssumptionsAny assumption that, if invalidated, will break the business
Riskiest Assumption
Method
Minimum Success Criterion
Design Experiment Results
GET OUT
OF THE BLDG
Validated
1 2 1 2
3 4 3 4
5 6 5 6
Which assumption is the most uncertain?
What is the easiest way to test the assumption?
What is the minimum outcome still considered as validation?
If validated, explore the next riskiest hypothesis
Only put the riskiest assumption from an experiment in these boxes.Record data and insights separately
Template from www.validationboard.com(free for educational use but not for commercial software design) Adapted and animated by and Erkko Autio Selina Cao
If invalidated, pivot at least one core hypothesis
InvalidatedTip: clear all post-its from this area aftereach experiment is complete
This is where I keep track of my problem, customer, and solution
ideas and pivots
This is where I design
and manage my experiments
This is where I keep track of my insights
and lessons from experiments