IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

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http://idcee.org/p/igor-shoifot/ Igor co-founded and ran Fotki.com, world's largest indi photo site (5M users, 2B photos), was CEO of Microsoft WebTV's largest entertainment portal, Epsylon Games (over 70 games, over 5% of total WebTV traffic), launched profitable start-ups in games, education, VOD, VoIP and publishing, founded and sold virtual internship system "vInternship" to Manhattan Institute. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

Transcript of IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Going Medieval Viral!

Shoifot.com

Shoifot.com

99.Nein!Nein!Nein!

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Shoifot.com

In fact, all ladies do it!

`

Do WHAT?

Shoifot.com

Innately viral product (takes 2 or more to tango) Viral tools (the secret sauce) Viral workflow (very subtle) Viral incentives (NOT monetary) Viral training (user interests-centric) Viral seeding (NOT astro-turfing or spamming!) Viral communications (tactful but sticky) Viral themes:

cute, sexy, scary, funny, etc.

Innately Viral Products

Shoifot.com

Free/cheap valuable products/services Free communications tools Free entertainment

Viral Tools

Shoifot.com

Viral Tools

Shoifot.com

Viral Tools

Shoifot.com

Viral Tools

Shoifot.com

Viral Tools

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Viral Tools

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Viral Tools

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Viral Tools

Shoifot.com

Viral Workflow

Shoifot.com

Viral Incentives

Shoifot.com

Viral Training

Shoifot.com

Viral Seeding

Shoifot.com

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