Post on 21-Apr-2017
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Delivering Value & Outcomes at Scale
IBM DesignNick Hahnnhahn@us.ibm.comTim O’Keefetokeefe@us.ibm.com
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Acme SoftwareCrafting the finest digital anvils
Welcome to
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Sales are slumping!
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Our top clients want more features!
You’ve got 3 months to ship!
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HiPPOHighest Paid Person’s Opinion
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Working In Silos
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Timelines shot. Employees Stressed
It’s 20:00…when will this end?!
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The Big Gamble
You think this will work?
¯\_(ツ)_/¯
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Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!6 Months Later
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Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!
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I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
2 Months After Launch
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I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
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6 Months LaterHistory of Design at IBMA Very Brief
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=
x25,000
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A Return to What Made us Great
Good Design isGood Business.Thomas J. Watson, Jr.CEO, IBM
“
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Embracing the Past.Building the Future.
IBM Design
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Our teams had a very engineering-centric culture.
We wanted to shift that culture towards a focus on users’ outcomes
Charlie HillCTO, IBM Design
“
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There’s one key toour future growth:the client experience.
Ginni RomettyCEO, IBM
“
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29 Studios Worldwide
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IBM Design ThinkingA framework for teams to understand and deliver:
great user outcomes
at speed and scale.
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IBM Design ThinkingIn the News
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IBM Design ThinkingIn the News
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Succeed or Fail as a Team
Mutual respect and trust across disciplines.
Collaborate in real time.
Everyone is workingin tandem.
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You are the North StarUsers like you are the premise for every action we take.
Measure success based on the value that we bring to you.
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Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
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Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
The Loop
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Observe Reflect Make
IBM Design Thinking Model
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Building Minimal Viable Products
Source: blog.fastmonkeys.com
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New Structure: “5-in-a-box”Dedicated teams committed by the business unit
1. Engineering 2. Design3. Offering Management4. Users5. + More
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Design Team
UX Design
Visual Design
Design Research
Front End Development
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Acme SoftwareCrafting the finest digital anvils
Checking back in with
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Now with
IBM Design Thinking
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New Collaborative Spaces
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Glass: Greater Transparency
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Latest Tools & Tech
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Involving Customers
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Less of This
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More of This