Post on 15-Jan-2015
description
#techsytalk!
Trends in Geolocation, Gamification and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"@justinSF"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
8 Ways iBeacon Will Transform Events"
iBeacon Wrapped Events"
#techsytalk!
DEFINED"
Dedicated Hardware"
Bluetooth Enabled
Smartphone"Bluetooth Enabled
Smartphone"
I see 2 beacons.."
I’m right here!"Here I am!"
("("("(" (" (" (" (" ("("("(" ("("(" (" (" ("
#techsytalk!
A FEW THINGS…!
Barriers to entry:"• Requires an app download"• Bluetooth must be enabled"• Privacy concerns"
Benefits:"• Wide range (compared to NFC/RFID)"• Doesn’t require extra hardware"• Integrated into the mobile experience"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
9 Ways iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
ESTIMOTE!
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
AUTO-CHECKIN!
#techsytalk!
COMMUNICATION!
#techsytalk!
NETWORKING!
#techsytalk!
SPONSORSHIPS!
#techsytalk!
FLOOR PLANS / HEAT MAPPING!
#techsytalk!
REGISTRATION!
#techsytalk!
SUMMARY!
• iBeacon uses Bluetooth LE to transmit signals and communicate with other beacons."
• It’s already transforming the way we shop."• There are massive opportunities for events. The
industry is ripe for disruption."
#techsytalk!
Trends in Geolocation, Gamification and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"@justinSF"