Geolocation

a.k.a location-based services

The future is mobile

foursquare

Gowalla

Facebook Places

Get Glue

Rewards

Competition & Ego-boosting

Surprises

Tips & Sharing

reward loyalty

give them a reason to choose you

give them a reason to share

You’re doing it right...

Free Pair of Jeans for checking in on Facebook (1000)

25% off for checking in on Foursquare in August

Offered $50 worth of Gap merchandise for $25 on Groupon (441,000)

Promoted 100 randomly awarded $5 and $10 giftcards as check-in bait

Increased foot traffic by 33% that day.

Earned them 600,000 new Facebook and Twitter followers.

First retailer to offer a check-in deal.

Offers special “barista” badges.

location based apps changing the market...

University badges*To get the Bookworm Bender, you have to check in to a library or study area after midnight.

*To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus.

*For the Quad Squatter, check in to 10 common areas.

*For Munchies, check in to 5 different campus dining areas.

*And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.

Is it right for your strategy?