Post on 12-Apr-2017
Hybrid-Realities: Merging Real And Virtual Worlds To Create Unique Experiences
Version 0.1
May 23, 2016
Nils PokelDigital Innovation Strategist Auckland Museum
23 - 24 May 2016, Skycity Convention Centre, Auckland
@nilscreates #NZCUSTOMER
Nils Pokel Digital Innovation Strategist Auckland Museum
npokel@aucklandmuseum.com @nilscreates
Auckland War Memorial Museum
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Visitors were most likely to be from Auckland
Auckland visitors were most likely to live centrally
25% International
67% Auckland
74%
9% Domestic
18%
8%
Who were our visitors?
2014/2015Onsite Visitor Profile
As is typical, visitors were most likely to be female
32%
68%
Aucklanders were far more likely to visit with children
14/15 09/10
25% International
9% Domestic
67% Auckland
There was a year-on-year increase in older visitors
Central
South
West
North
39%
50+
30–49
20–29
15–19
Years
13/14
43%
Auckland visitation hasincreased over time
12% 29%
International
46%
Auckland Domestic
These insights are drawn from the Visitor Profile Survey (VPS): a systematic in-house survey monitoring the characteristics of Auckland Museum ADULT visitors, visit behaviour and satisfaction with experience. During the 14/15 financial year, 1,104 visitors participated, giving the data an error margin of +/- 2.95% at the 95% confidence interval.
What we’ll cover‣ Terms & Tech: VR, AR, MR… ‣ Future: where things are headed ‣ Value: Making it meaningful ‣ Approach: How the Museum does it
Terms & Tech: VR, AR, MR
Disclaimer: I don’t know it all…
Virtual Reality (VR)
Image: wikipedia commonsGoogle Cardboard
Image: SamsungSamsung Gear VR
Image: OculusOculus Rift
Image: HTC ViveHTC Vive
HMDs
DefinitionVirtual reality (VR) is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction.
https://en.wikipedia.org/wiki/Virtual_reality
Properties of VR‣ VR is immersive ‣ VR is about transporting users ‣ VR is usually a single user experience
Applications for VR‣ Gaming ‣ Video ‣ Education ‣ Theme parks ‣ Other (non-entertainment)
Augmented Reality (AR)
DefinitionAugmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics. https://en.wikipedia.org/wiki/Augmented_reality
Image: BlipparMarker / Computer Vision based AR
Image: bmwblogBMW Drive Assist Head-Up Displays
Image: Google GlassGoogle GLASS
Image: beautyreportbybL’Oreal Makeup Genius: Magic Mirror / feature tracking AR
Properties of AR‣ AR adds information to a real object ‣ AR is about the ‘here and now’ ‣ AR can be a shared experience ‣ AR is triggered by markers
Applications for AR‣ Mobile companion apps ‣ Entertainment ‣ Advertising ‣ Navigation ‣ …and dozens more
Mixed Reality (MR)
DefinitionMixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.
https://en.wikipedia.org/wiki/Mixed_reality
Image: Magic LeapMagic Leap (Patent concept)
Image: MicrosoftHoloLens
Image: MetaMeta
Properties of MR‣ MR ‘extends’ AR ‣ MR matches the geometric
properties of real objects & space ‣ MR does not require markers ‣ Interaction with real space affects
virtual space
Applications for MR‣ Gaming ‣ Eduction ‣ Telepresencing ‣ Truth is: we ain’t seen nothin’ yet!
Future: What’s Coming
Image: Disney / LucasfilmUse of Holograms in Star Wars (1977)
Image: 20th Century FoxAR in Minority Report (2002)
Image: 20th Century FoxAugmented Reality in Avatar (2009)
Image: Paramount Domestic TelevisionHoloDeck in Star Trek: Next Generation (1992 - 94)
Source: Gartner (August 2015)Hype Cycle for Emerging Technologies
Source: Microsoft via GizmodoMicrosoft HoloLens: Project Xray (2015)
Source: Microsoft Research Microsoft Holoportation (2016)
2014 Facebook acquires Oculus for $2B ‘We’re getting ready for the platforms of tomorrow, Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.’ Mark Zuckerberg
Image: erectronics
Image: Digi-Capital via techcrunch
2016 Magic Leap valuated at $4.5B ‘We are really accelerating everything.’ CEO Rony Abovitz
Image: Digi-Capital via uploadvr
AR / VR Market Projection 2020
Making it Meaningful
Digital information is all around us - only we can’t see it. Yet.
These technologies come with a responsibility
Source: The GuardianThe Guardian’s 6x9 VR experience
The ‘empathy machine’ has to work both ways
In it just for the money? Not good enough.
Image: Digi-Capital via uploadvr
AR / VR Market Projection 2020
Source: Gartner (August 2015)Hype Cycle for Emerging Technologies
This is where to look to
Ask yourself these key questions:
What can this technology add to the project that can’t be achieved in any other way?
# 1
Does it add value to our visitors’ lives?
# 2
What if we didn’t..?
# 3
Source: Auckland Museum via YouTubeMoana-My Ocean AR experience (2013)
Image: Mark Smith / Auckland MuseumGallipoli in Minecraft exhibition (2015)
Key Take Aways
VR and AR are real game changers.
Technology for technology’s sake will always lead to failure.
Adding real value is key to cut through the noise.
Image: Auckland Museum
Thank You
npokel@aucklandmuseum.com @nilscreates