Post on 09-Feb-2017
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How to Use Quora for Lead Generation
What’s so special about Quora?
It’s a community that thrives on knowledge sharing. It’s popularity is evident- Quora pages appear as top results on search engines.
With more than 100 million visitors every month, many companies effectively use Quora to drive in leads.
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What if I told you that your company can generate leads through Quora?
• Connect with users to reap valuable leads for your business.
• Emerge as a thought leader• Gain traffic for your firm
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www.ideaswalla.com swati@ideaswalla.com
1. CREATE AN INTERESTING ACCOUNT
● Use your real name● Include a brief about your
company● Include website URL
2. CUSTOMIZE UNDER YOUR TOPICS
● Follow topics related to your field(s).
● Add a topic bio for each.
3. ANSWER QUESTIONS RELEVANT TO YOUR FIELD AND WITH AUTHORITY
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Write quality answers with authenticity
Respond to new questions first to be the top answer
When relevant, link to your company
blog.
Establish yourself as an expert to be a Top
Writer.
Add visuals to keep it interesting
Repurpose content from your blog.
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4. FOLLOW-UPWhenever you answer a question, message the users personally and offer links or suggest your service. Only message if it is relevant to the question or if the user seems like a good prospect.
5. NETWORK Sharing your answers with your company’s connections on facebook and twitter can bring your business more exposure.
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Influencer marketing has 11 times higher investment profit than the usual digital marketing Cost-
effective and quick
6. Interact withtop users
Find influencers on Quora and partner with
them to expand your viewership.
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7. Presence is everythingBe active on Quora by upvoting and sharing answers. Asking questions yourself can also help with your online presence.
8. STATISTICSQuora provides stats that show how many have viewed, voted, and shared your answers and questions. This will help you understand how much traffic your website is getting.
While it seems like a lot of work and patience, interacting and building your reputation and in turn, your company’s
on Quora has lasting effects in the long run.
www.ideaswalla.com swati@ideaswalla.com
To learn more about how Ideaswalla can help you to market through Quora, contact us at swati@ideaswalla.com
www.ideaswalla.com
www.ideaswalla.com swati@ideaswalla.com