Product Launch

#Legal Software

PAGE

Outline

2

1

3 2

Get  Found  

Convert  

Analyse  

Get Found

PAGE

q Create a compelling marketing offer to the marketing personaq Blog: educational, helpful and interesting contentq Marketing persona: CMO’s, Marketing Directors within Legal sectorq A unique landing page with sign up form q Videos, infographics, photos and presentations q Slideshare: eBooks, webinars, and news releases q Set up Google Alerts about the company name, news, competitors,

market research & industry trendsq Create a dedicated Facebook Event Pageq Create content useful to your customers (not you!)

CREATE

4

PAGE

q Choose keywords and optimise them for search enginesq Ranking Algorithm = Relevance + Authority q On-Page Optimisation: keyword research, page title, meta tag,

headers, description, image alt text, and anchor text q Off-Page Optimisation: Build more and better links though

blogging, social media and PR outreach q Success to Google is based on which websites are linking to youq  Improve user experience and delight them q  Install rich snippets and schema markupq Be attractive to Google and people

OPTIMISE

5

PAGE

q Promote via Email, Blog and Social media channels

q  LinkedIn groups: Legal IT Network, Legal Marketing, CMOs, Marketing Directors

q Create a Twitter lists of Marketing Directors

q Use Twitter lead generation card & PPC campaign

q Encourage people to spread the word via ClicktoTweet

q Use a unique hashtag: #legalsoftware in Twitter & Google+

q Host a live product launch on Google+ Hangouts

q Create a Reddit Sponsored Headline campaign

q Bloggers, journalists and influential outreach

q Media partnerships: Legal IT Insider & Chartered Institute of Legal Executives

q Collaborate with Social Media Team to spread the word

PROMOTE

6

CONVERT

PAGE

OFFER - CALLS TO ACTION

q The goal of a call-to-action is to drive traffic to a landing pageq Create a lot of calls-to-action & distribute them across web presence

and optimize them.

↑

8

PAGE

LANDING PAGE

9

PAGE

LEAD QUALIFING

10

PAGE

EMAIL MARKETING

11

ANALYSE

PAGE

CONTENT PERFORMANCE

13

PAGE

LANDING PAGE PERFORMANCE

14

PAGE

CONVERSION RATES

15

PAGE

WEB TRAFFIC

16

PAGE

EmailFatmir.hyseni@gmail.com

TWITTER twitter.com/fatmirhyseni

LINKEDIN linkedin.com/fatmirhyseni

SOCIAL Profile

17

5

〈

�

See you soon!

YOU THANK

�