How To Use Inbound Marketing for Product Launch

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  • date post

    16-Jul-2015
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    Law

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Transcript of How To Use Inbound Marketing for Product Launch

  • Product Launch

    #Legal Software

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    Outline

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    Get Found

    Convert

    Analyse

  • Get Found

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    qCreate a compelling marketing offer to the marketing personaqBlog: educational, helpful and interesting contentqMarketing persona: CMOs, Marketing Directors within Legal sectorqA unique landing page with sign up form qVideos, infographics, photos and presentations qSlideshare: eBooks, webinars, and news releases qSet up Google Alerts about the company name, news, competitors,

    market research & industry trendsqCreate a dedicated Facebook Event PageqCreate content useful to your customers (not you!)

    CREATE

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    qChoose keywords and optimise them for search enginesqRanking Algorithm = Relevance + Authority qOn-Page Optimisation: keyword research, page title, meta tag,

    headers, description, image alt text, and anchor text qOff-Page Optimisation: Build more and better links though

    blogging, social media and PR outreach qSuccess to Google is based on which websites are linking to youq Improve user experience and delight them q Install rich snippets and schema markupqBe attractive to Google and people

    OPTIMISE

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    q Promote via Email, Blog and Social media channels q LinkedIn groups: Legal IT Network, Legal Marketing, CMOs, Marketing

    Directorsq Create a Twitter lists of Marketing Directors q Use Twitter lead generation card & PPC campaign q Encourage people to spread the word via ClicktoTweetq Use a unique hashtag: #legalsoftware in Twitter & Google+q Host a live product launch on Google+ Hangoutsq Create a Reddit Sponsored Headline campaignq Bloggers, journalists and influential outreach q Media partnerships: Legal IT Insider & Chartered Institute of Legal

    Executivesq Collaborate with Social Media Team to spread the word

    PROMOTE

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  • CONVERT

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    OFFER - CALLS TO ACTION

    qThe goal of a call-to-action is to drive traffic to a landing pageqCreate a lot of calls-to-action & distribute them across web presence

    and optimize them.

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    LANDING PAGE

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    LEAD QUALIFING

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    EMAIL MARKETING

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  • ANALYSE

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    CONTENT PERFORMANCE

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    LANDING PAGE PERFORMANCE

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    CONVERSION RATES

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    WEB TRAFFIC

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    EmailFatmir.hyseni@gmail.com

    TWITTER twitter.com/fatmirhyseni

    LINKEDIN linkedin.com/fatmirhyseni

    SOCIAL Profile

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  • See you soon!

    YOU THANK