How To Use Inbound Marketing for Product Launch
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Transcript of How To Use Inbound Marketing for Product Launch
qCreate a compelling marketing offer to the marketing personaqBlog: educational, helpful and interesting contentqMarketing persona: CMOs, Marketing Directors within Legal sectorqA unique landing page with sign up form qVideos, infographics, photos and presentations qSlideshare: eBooks, webinars, and news releases qSet up Google Alerts about the company name, news, competitors,
market research & industry trendsqCreate a dedicated Facebook Event PageqCreate content useful to your customers (not you!)
qChoose keywords and optimise them for search enginesqRanking Algorithm = Relevance + Authority qOn-Page Optimisation: keyword research, page title, meta tag,
headers, description, image alt text, and anchor text qOff-Page Optimisation: Build more and better links though
blogging, social media and PR outreach qSuccess to Google is based on which websites are linking to youq Improve user experience and delight them q Install rich snippets and schema markupqBe attractive to Google and people
q Promote via Email, Blog and Social media channels q LinkedIn groups: Legal IT Network, Legal Marketing, CMOs, Marketing
Directorsq Create a Twitter lists of Marketing Directors q Use Twitter lead generation card & PPC campaign q Encourage people to spread the word via ClicktoTweetq Use a unique hashtag: #legalsoftware in Twitter & Google+q Host a live product launch on Google+ Hangoutsq Create a Reddit Sponsored Headline campaignq Bloggers, journalists and influential outreach q Media partnerships: Legal IT Insider & Chartered Institute of Legal
Executivesq Collaborate with Social Media Team to spread the word
OFFER - CALLS TO ACTION
qThe goal of a call-to-action is to drive traffic to a landing pageqCreate a lot of calls-to-action & distribute them across web presence
and optimize them.
LANDING PAGE PERFORMANCE
See you soon!