HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN

YOUR CONTENT STRATEGY

Kristen Craft

Director of Partnerships, Wistia

@thecrafty

Hana Abaza

VP Marketing, Uberflip

@hanaabaza

@wistia @uberflip@Wistia@Uberflip#uberwebinar

Join in on

Twitter

We will send the recording.

Questions? We’ve got answers!

(At the end of the webinar )

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ABOUT UBERFLIP

We help marketers create,

manage and optimize the content

experience at every stage of the

funnel – no IT required!

Power your content library,

resource center, blog and more.

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We are:

• Video hosting built for business - 100k customers

• A resource for learning how to make great business video

We are not:

• A video production company or marketing agency

ABOUT WISTIA

@wistia @uberflip@Wistia@Uberflip#uberwebinar

Ready…action!

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WHY VIDEO?

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The % of companies seeing

an increase in organic

traffic, thanks to video

wyzowl, 2015

WHY VIDEO?

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WHY VIDEO?

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Builds rapport with your audience

Humanizes your brand

WHY VIDEO?

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HOW TO BUILD YOUR STRATEGY:

Thinking Outside the Box

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THE VIDEO BOX

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VIDEO SHOULDN’T EXIST IN A SILO

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TIE VIDEO TO OTHER CONTENT STRATEGIES

My Company

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GOAL: NURTURE YOUR LIST WITH GREAT CONTENT

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GOAL: SELL PRODUCTS

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GOAL: RECRUIT TALENTED PEOPLE

SO…WHAT VIDEOS SHOULD I MAKE?

THE SPECTRUM

Start

Short term, measurable ROI

Growing more comfortable with video

ROI = time saved + inbound traffic

Team is fully on board with video

Leveraging the emotional power of video

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Acknowledge direct ROI will be tough to measure

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CONVERSION VIDEOS

Product videos

Customer testimonials

Highlight Reel

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TEACHING VIDEOS

Customer support

Learning portals

FAQs

Blog content

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BRANDING VIDEOS

About us

Hiring & company culture

“Non-sequitur” videos

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“NOW WHAT?”

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GETTING STARTED WITH VIDEO PRODUCTION

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• Will I make the right video?

• Can I do it without pro help?

• Will the video look crappy?

• Will I look or sound stupid?

THE FEARS…

THE CONCEPT

THE SCRIPT

THE SETUP

USE THE CAMERA YOU ALREADY HAVE

$100 DIY LIGHTS

GET LOOSE!

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OTHER CONSIDERATIONS

• In-house vs. outsourcing

• Live-action vs. animated vs. screencast

• Music

• Bumper footage

• CTAs

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QUESTION TIME!

http://wistia.com/learning

http://hub.uberflip.com

Kristen Craft

Director of Partnerships, Wistia

@thecrafty

Hana Abaza

VP Marketing, Uberflip

@hanaabaza

@wistia @uberflip@Wistia@Uberflip#uberwebinar

http://wistia.com/trials/new/uberflip

Try Wistia for Free Try Uberflip for Free

http://get.uberflip.com/wistia