How to Successfully Implement Video In Your Content Strategy
Transcript of How to Successfully Implement Video In Your Content Strategy
HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN
YOUR CONTENT STRATEGY
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Join in on
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )
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ABOUT UBERFLIP
We help marketers create,
manage and optimize the content
experience at every stage of the
funnel – no IT required!
Power your content library,
resource center, blog and more.
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We are:
• Video hosting built for business - 100k customers
• A resource for learning how to make great business video
We are not:
• A video production company or marketing agency
ABOUT WISTIA
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Ready…action!
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WHY VIDEO?
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The % of companies seeing
an increase in organic
traffic, thanks to video
wyzowl, 2015
WHY VIDEO?
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WHY VIDEO?
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Builds rapport with your audience
Humanizes your brand
WHY VIDEO?
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HOW TO BUILD YOUR STRATEGY:
Thinking Outside the Box
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THE VIDEO BOX
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VIDEO SHOULDN’T EXIST IN A SILO
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TIE VIDEO TO OTHER CONTENT STRATEGIES
My Company
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GOAL: NURTURE YOUR LIST WITH GREAT CONTENT
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GOAL: SELL PRODUCTS
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GOAL: RECRUIT TALENTED PEOPLE
SO…WHAT VIDEOS SHOULD I MAKE?
THE SPECTRUM
Start
Short term, measurable ROI
Growing more comfortable with video
ROI = time saved + inbound traffic
Team is fully on board with video
Leveraging the emotional power of video
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Acknowledge direct ROI will be tough to measure
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CONVERSION VIDEOS
Product videos
Customer testimonials
Highlight Reel
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TEACHING VIDEOS
Customer support
Learning portals
FAQs
Blog content
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BRANDING VIDEOS
About us
Hiring & company culture
“Non-sequitur” videos
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“NOW WHAT?”
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GETTING STARTED WITH VIDEO PRODUCTION
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• Will I make the right video?
• Can I do it without pro help?
• Will the video look crappy?
• Will I look or sound stupid?
THE FEARS…
THE CONCEPT
THE SCRIPT
THE SETUP
USE THE CAMERA YOU ALREADY HAVE
$100 DIY LIGHTS
GET LOOSE!
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OTHER CONSIDERATIONS
• In-house vs. outsourcing
• Live-action vs. animated vs. screencast
• Music
• Bumper footage
• CTAs
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QUESTION TIME!
http://wistia.com/learning
http://hub.uberflip.com
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
@wistia @uberflip@Wistia@Uberflip#uberwebinar
http://wistia.com/trials/new/uberflip
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