How to sell website optimization services to inbound clients

www.contentmarketingblueprint.com

CMB Partner Office Hours

How to sell website optimization services to

inbound clients.Every Tuesday @3pm Eastern

Today’s Schedule15 minutes: Topic Introduction15 minutes: Open Discussion

Extra time: CMB Partner Questions

Max TraylorDirector of Client Services Innovative Marketing Resources

@TheMaxTraylor

+MaxTraylor

Linkedin/in/maxtraylor

Your Hosts

Max Traylor Bob TraylorDirector of Client Services | Innovative Marketing Resources

President| Do Not Call Protection

Stefan SurkaBusiness Development| CMB

What is the CMB Community?

Inbound agencies that use the Content Marketer’s Blueprint to sell and service retainers.

Join the Conversation:@CMBlueprint or +ContentMarketersBlueprint

After the Webinar

www.contentmarketingblueprint.com/blog

• Webinar recording

• Slides

• Blog article

Today’s Question:

How can I sell website optimization services to my clients without doing an entire website redesign?

First, why are most websites anti-

inbound

SEO in 1990s and 2000s

Volume of content = Credibility

What happens?

Content Overload… No Process

Symptoms

Very short time on site

Low number of pages/visit

Low site conversion rate

Low quality of leads

You can’t tell what they do in 10 seconds…

What is a website optimization

strategy?

Website optimization is…

Buyer persona work provides a map of what content is needed and when.

Website optimization plan organizes web pages to match the buying process.

Simplify your site!

Selling a website optimization plan…

Use data to identify the need.

CMB’s Lead Quality Report

Why are we doing this?

If users don’t find the content they want, they will go somewhere else.

Your website needs to lead a user down the buying process in order to make a sale.

Let me help you get more out of your website.

Scope of work

IMR’s Website Optimization Plan

Sitemap Organization of pages to match the buyer’s journey.

Purpose map Set goals for each page of the site to match the

buyer’s journey.

Quick recap on the buyer’s journey

Home ProgramsCampus

LifeAdmissions Blog

Residential life

Food services

AcademicsHow to apply

Financial aid

Schedule a call

Awareness Consideration Decision

• Programs overview

• Why choose an all boys school

• Virtual Tour

• Admissions Event

• Schedule a call with admissions

Converting visitors to admissions leads with valuable offers. (must fill out a

quick form to access)

Health center

Athletics

Library…Calendar

A plan that reflects the evaluation process

Purpose Map

Detailed plan for each page of the website

Who is this page for?

What does this page need to accomplish (objective)

How will the page accomplish the objective? (brand messaging)

What do we want the user to do next? (action)

What might stand in the way of the user taking the next step? (pushbacks)

How will we address that pushback? (Secondary Action)

Additional direction for content/design team.

Pricing

Between $1,000 and $3,000

Make sure you set a limit to how many pages you are mapping out, and monitor your hours so you don’t go over budget.

Download the asset

Proposal copy, step by step guide to delivering the service, and a sample purpose map are available for

download on the blog.

www.contentmarketingblueprint.com/blog

Next Session: Tuesday June 24th @ 3:00 PM EST

“How to sell a premium content package”

Sign up at: www.contentmarketingblueprint.com/2014-

webinars

How to sell website optimization services to inbound clients

Marketing

Transcript of How to sell website optimization services to inbound clients

· · 2010-03-30CONTENTS KSD Services Global Exchange21 Outboud Inbound Inbound Inbound Inbound Inbound Inbound ISSUES PROPOSAL KSD

More Value, Better Clients, Bigger Budgets: Moving Beyond the Basics of Inbound

THE ESSENTIAL ABC’S OF INBOUND MARKETING. · inbound marketing agency designed to do one thing: get our clients leads. We bundle marketing strategy along with inbound marketing

HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]

How to sell blogging packages to inbound marketing clients

Personalization and Employee Experience · Keys to Attracting and Retaining Clients: ... Focus n Inbound Marketing. Employee/ Customer Experience Personalization Employee/ Customer

TO DOUBLING YOUR WRITING INCOME...#2 INBOUND FUNNEL #3 EASY PICKINS #4 MARKETING WITH INTENT Inbound Marketing Cut Expenses Upsell Existing Clients Active Marketing / Targeting Get

15 Inbound Sales Statistics That Will Help Your Team Sell Better

How to sell buyer persona services to inbound clients

B2B Inbound Marketing: How to win active Prospects as Clients

INBOUND MARKETING FOR HIGHER EDUCATION101€¦ · If inbound marketing could be bottled up, we’d sell it in the vitamin aisle. That’s because it encompasses a whole lot of components

Selling Life Insurance to Your Prospects & Clients v14 · If You Don’t Sell Life Insurance to Your Clients, 3 Somebody Else Will.

WHITE Build Your Business. Sell Your Solutions and Services. …€¦ · Build Your Business. Sell Your Solutions and Services. Make Your Clients Successful. Software Management Services

F5 - Inbound Marketing e Inbound Sales

How to sell a premium content package to inbound clients

MOR 557: MANAGEMENT CONSULTING Section: 16695R …2. Explaining why clients use constants and how clients select consultants. 3. Explaining how to market and sell consulting services

How To Sell Inbound Marketing Internally

Business Blueprint: How to Sell iThemes Products and Services to Your Clients

Cross Border Planning for Inbound Clients from China

PROFILE OF LUXURY CLIENTS. Survey Methodology 730 online surveys were received in November 2013. Respondents are Luxury clients who purchase/sell a home.