How to revitalize local economy through creative industries

A small town from the South of Italy can become an incubator for creative and cultural industries?

Where we live?

Ok, in Italy. But… where?

Greetings from Matera

History of our townFrom Neolithic…

(Neolithic village in Matera)

History of our town, part 2

…through Middle Age

(Crypt of the Original Sin, also known as the “Sistin Chapel” of Rupestrian Art)

History of our town, part 3

…to Modern Age

(The “Sassi”, ancient town of Matera, declared Unesco World Heritage in 1993)

Old economic paradigms for Matera

• State support for growth• State Funds for Southern Italy• Cathedral in the desert• Clientelism• European funds for Region Objective 1• Couch and sofa production

Old economic paradigms for Matera

State support for growth

Old economic paradigms for Matera

State funds for Southern Italy

Old economic paradigms for Matera

Cathedral in the desert

Old economic paradigms for Matera

Clientelism

Old economic paradigms for Matera

European funds for Region Objective 1

Old economic paradigms for Matera

Couch and sofa production

New economic paradigms for Matera

• New competences on local cultural heritage

• International festivals• Making movies• New visions for the town• Places where to host new

entrepreneurs

New economic paradigms for Matera

New competences on local cultural heritage

(Mimers, a group of local young creatives formed by ex couch designers)

New economic paradigms for Matera

International festivals

(Buskers and writers from all over the world)

New economic paradigms for Matera

Matera as a living stage for movies

(Actor Jim Caviezel and director Mel Gibson during a break of the production of the movie “The Passion of Christ”, made in Matera )

New economic paradigms for Matera

New visions for the town

(Matera is one of Italian candidate cities for European Cultural Capital for the year 2019)

New economic paradigms for Matera

Places where to host young entrepreneurs

(A moment of coworking in Casa Netural, house where young entrepreneurs – italians and foreigners- work for a new vision of Matera)

ДoвиђeњaPaolo Montemurro, materan hubber