How to Launch a Social Media Career

Post on 05-Jul-2015

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This is the slide deck I used when I led a workshop at the APEX Conference in February 2014. I will reupload with the audio from the lecture once it is processed.

Transcript of How to Launch a Social Media Career

How to Launch a Career in Social Media

You Don’t Have to Be the Zuck

Creative Agencies & Media Buying

Social Management & Analytics

Anatomy of a Social Organization

Community Managers Social Listening

Social Care

HR and Social Policies

Socially EmpoweredBusiness Units

Social Strategy

Social Media Marketing

More precise than direct mail.

Creative and emotional brand impact of TV.

As measurable as Web.

Not to mention: Less expensive, built for mobile, a two-way relationship with our customers with targeting that goes beyond demographics.

Specific & Intuitive Targeting

Traditional to Digital

How Do We Get Your Attention?

Bell CANADA

WE’RE FANS TOO

BELL LET’S TALK

Social Care

Listening & Intelligence

Sochi 2014 Olympic Commercial

1 – SuperbowlSunday

2 – Globe and Mail Article

Social Intelligence

How to Get an Interview

If Everyone’s a Social Expert...

Cover Letters: Annoying but Necessary

Highlight the Right Skills

Keep Your Stalking Subtle

Impact > Design

Recommendations are Key

Keep it Professional

Assume I have a 30 Second

Attention Span

Questions?

@theworldisflatt