How to Get Featured on SlideShare

Post on 16-Apr-2017

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Transcript of How to Get Featured on SlideShare

The Simple Guide to

Get Featured on SlideShare

Over the last 8 months,

We have unlocked a predictable strategy to get leads from SlideShare.

Getting featured on SlideShare is a huge opportunity:

70%+ of SlideShare’s views come from search.

70M unique views of the homepage monthly.

SlideShare’s high page rank will launch your content to the top of search results.

The SEO Hack:

SlideShares featured on the homepage are hand-picked by staff.

Design with this in mind.

193kviews

24uploads

Our quick stats:

91%featured

Here’s how we do it.(and how you can too)

3 ways to get featured on SlideShare:• Write skimmable content • Powerful CTAs • Use authentic photos

Overview:

1

Write skimmable content

SlideShare readers move fast and look

for value.

Create content to inform, inspire, and educate.

Share unique insights or talk about trending topics.

Use 1 sentence per slide.

(2 sentences max.)

Display your data and ideas visually.

Graphs, charts and big numbers work best.

2

Design Powerful CTAs

Essential Strategy:

Get SlideShare users to click off to your blog or landing page.(Save your deck as a PDF from Keynote)

Authentic, Real-World Stock Photography

USE BETTER PHOTOS

Example CTA

Use a strong call-to-action to convert SlideShare views

to engaged users.

3

Create beautiful slides

The essential way to get featured is to design high quality slides.

Use bold colors, authentic images and clean graphics.

At Twenty20, we “eat our own dog food”.

We license the authentic photos we use from twenty20.com

This helps us quickly create beautiful, engaging SlideShares.(18 in a row featured on the homepage)

3 ways to get featured on SlideShare:• Write skimmable content • Convert views with CTAs • Use authentic photos to

create beautiful slides

Conclusion:

All background photos sourced from real people on Twenty20.

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They’ll thank you later.